Towards Resilience and Growth



Asia Pacific Business in Transition 


The information in this book came about as a result of the APEC CEO Summit in Indonesia in 2013; along with interviews with around 500 CEO's. The report is designed to be a unique tool to better understand the views of business leaders across the APEC economies as they assess the forces changing the world and their business growth strategies.

Dennis Nally, the PricewaterhouseCoopers International Limited, Chairman, suggests that:

‘While overall confidence in growth from Asia Pacific operations remains undiminished, we see many of the uncertainties associated with slow growth, previously limited to the more developed markets, now challenging developing economies as well.

APEC business executives are also bracing for a major transformation within the Asia Pacific region-one driven by the gradual but steady rise in incomes and economic opportunities for millions of people. Resilience will likely be a continual theme as companies look to adapt their business strategies to maximise the opportunities associated with the rise in domestic consumption, rapid urbanisation, increasing mobile penetration, and much-needed investment in infrastructure.'

If you already do business in the Asia Pacific region - this survey will be of great help in planning your 2014 investments. If you don'tT already do business there and are thinking of it, then the information will be invaluable in planning your foray into this very exciting region.

The PwC 2013 APEC CEO Survey Research Methodology.

We surveyed industry leaders from 11 June to 9 August 2013 for the PwC 2013 APEC CEO Survey. We also conducted 20 in-depth interviews with CEOs and other top corporate officers and business specialists.

We used an online and paper methodology to achieve 478 valid responses from CEOs and industry leaders across 40 nations, including all 21 APEC economies.

The 21 APEC member economies are: Australia, Brunei Darussalam, Canada, Chile, China; Hong Kong, China; Indonesia, Japan, Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, The Philippines, Russia, Singapore, Chinese Taipei, Thailand, US and Viet Nam.

The questionnaire was translated from English into four languages: Bahasa Indonesia, Simplified Chinese, Japanese and Korean.

Responses to the survey were given in private and on an unattributable basis. In addition, we conducted in-depth face-to-face and on-camera interviews with business leaders. Insights from these interviews are quoted in this report, and video selections are available at, as is further information on the data and the graphics.

Towards Resilience and Growth

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