Seven Rules for Designing More Innovative Conferences
By Ed Bernacki$25.00 USD
Find out why most conferences are just a HUGE waste of time and money.
Ed Bernacki is a Canadian who lives and breathes innovation. His company is even called The Ideas Factory. Ed has written numerous books and articles on the challenges of great conference ideas NOT translating back into action once attendees get back to work, which for the organization who paid those people to be there, translates into a huge waste of time and money.
Some of the Rules will challenge conventional thinking about how to design a great conference:
- The experts at the conference are not on the stage, they are in the audience
- Think return on investment for your clients sending their people to conferences
- Why a conference must have learning outcomes
Technically, this e-book is for conference organizers, but if you are a business manager or owner who regularly sends your staff to conferences, then this book is a must read.