Marketing In A World Gone Technology Mad
By No Author$14.95 USD
What to do when you realize your old marketing ways are dead and buried.
After 30+ years experience in marketing in multi-nationals, SME business consulting, lecturing and as a business-owner, Andrew fervently believes that most business-owners and managers are given the wrong advice by their marketing advisors.
Marketing is generally viewed as an expense when in reality, as Peter Drucker once said, ‘marketing is one of only two investments a business can make, innovation being the other.' All other activities are a cost, yet it is in the area of costs where most senior managers and owners focus the majority of their time and attention.
This book is designed to bring managers and owners into the 21st Century of marketing. It is designed to show the reader the myriad of ways they can market in a world where technology is king.
For example Andrew asks the reader if they have:
A planned and written timetable for the next 7,14,30,90 and 180 days to bring more money into their business?
He asks if they have a planned sequence of communications (online and offline) to attract more leads
He also asks the reader about their ability to measure their marketing strategies so they know exactly the return on their investment.
Many of the questions asked in this book could make the reader feel a little unfomfortable. And that is good. Because if you are uncomfortable, it says you haven't even remotely tapped into the potential for marketing your business.
So if you want to know more about:
- The 15 best ways to promote your company
- How to turn a prospect into a customer and a customer into repeat business
- Creating a planned process for gaining referrals from existing customers
- The use of ‘educational' marketing strategies and incentives
- The value of a niche and the ability to charge a higher price for specialisation
Andrew's greatest contribution to his clients is his strategic vision. Andrew was once described by internationally-renowned marketer, Mark Joyner, as having not a helicopter view but a U2-spy plane view of a business's potential. He applies his broad range of skills from initial research, through strategic planning, on-line and off-line marketing, joint-venture consulting and copy-writing to get results for his clients.
And he is the maestro of search engine optimization, getting an incredible number of his clients to the first page of Google.