Identify Your Ideal Client and Watch Your Profits Grow!
By No Author$29.00 USD
How To Identify The Clients You Do Want To Work With and Those You Don't
Defining your ideal clients is one of the most important steps you can take to build your marketing plan and your business while improving your bottom line. Because if you take time to identify your ideal client, when you are asked; "Who are your ideal clients?" you won't reply (what we all reply when we are new to business) "Everyone!"
Often when we start this process we can get bogged down with looking at only the demographic profile - where potential clients live, what do they do, how old are they, how much do they earn and whether or not they have disposable income.
The author suggests that this is the wrong angle to take -that you need to look at your potential clients from an emotional level - their psychographic profile.
By doing this, you will really begin to identify the motivations and reasons why someone would want and need your services or products, which is the heart and soul of your client.
Looking at your business from the struggles your clients face; the type of people they are; what are they excited about and why they would need to work with you - makes it so much easier to identify those clients who want what you sell, and those who are willing to pay anything and do anything to work with you.
This e-book is designed to be interactive; you will be taken through a process of answering several questions and the questions are in three parts:
Part 1: Questions about your ideal client
Part 2: Questions about you
Part 3: Questions about the ideal ‘fit'
If you are someone who is new to their own business, taking an hour to complete these questions could save you years of frustration in knocking on the wrong doors, of the wrong clients, for the wrong reasons.
A smart investment.
About the Author
Deb Pilgrm has almost two decades of business building experience and has worked with entrepreneurs all over the world. Over the past few years she has been specifically committed to working with woman entrepreneurs who want to take their business from ordinary to extraordinary. She does this by taking them through a step-by-step process that teaches them how they can consistently grow their business, whilst creating the lifestyle they want.
Prior to founding DebPilgrim.com, Deb worked with executives at some of Australia's largest corporations, coaching senior managers through important leadership and business development challenges across a range of industries.
Because of her impressive track record of helping woman entrepreneurs grow their business, Deb is known as the Woman Entrepreneurs' Business Mentor. She is a highly sought-after business mentor, speaker and consultant.