How does digital affect Canadian attention spans?



We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention” – Satya Nadella

The average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds (1 second shorter than a goldfish!). 

With news reduced to 140 characters and conversations whittled down to emojis, how is this affecting the way consumers see and interact with their worlds? 

Are they doing what people have done for thousands of years – evolve and adapt to new realities? 

This innovative new research uses neuro science to understand the changing nature of attention in the context of Canadians’ increasingly digital lives and offers advice to help brands and advertisers better engage connected consumers. The good news? The outlook is better than you may think!

How does digital affect Canadian attention spans?

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