At Your Fingertips
A Guide to Successful Online Business Networking.
The internet offers a myriad of opportunities to generate new business, however, understanding the nuances of doing business through online networking can take time.
The author of this e-book, William Buist, offers 10 simple, yet effective tips for speeding up the process of growing your business through the internet:
- Pick your site - not all sites are right for you or your business. There are many to choose from - LinkedIn and ecademy are very much business sites; Youtube, Facebook and Myspace have a more social leaning.
- Build a good profile - this is not a one-size fits all. The profile you want on a social sites is probably NOT one you would put on a business site.
- Become a connector - help introduce people to other people. It is all about building long-term business relationships
- Write to be read - there are many opportunities to keep relevant information in front of your target audience through articles, blogging and the more recent advent of Twitter
- Keep to what you know - the internet is about expertise and building niches
- Help others - the author spent one whole year helping others build their business - the following year they helped him build his!
- Ask better questions. Questions are vital on the internet - they invite others to join your conversation - these are people who could become potential clients
- Do what you control - there are only so many hours in a day, know what is the best use of your time on the internet - it is easy to waste hours and hours with no purpose in mind
- Learn from everything - the internet is a new way of doing business - learn every day
- Take your time. Any business takes time to build, the difference with building your connections on the internet is that they can come from anywhere in the world - be in this for the long haul.
William Buist is MD of Abelard Management Services, which specialises in developments in the Societal Web, and is a consultant to companies needing to build trust in their teams and communities. His experience of using and working in online networks as part of his own marketing and development strategy has highlighted the challenges that many face. He has developed a deep understanding of the opportunities and how to leverage them for business benefit and advises organizations on membership issues to help them create a collaborative, open environment where businesses can prosper.
He mentors entrepreneurs and business owners and provides focused support as they develop their skills in the areas covered in this book. He is an accomplished speaker and writer on the subject of online community development in particular and online social relations in general. These things collectively are the beginning of the emergence of a societal web.