Sales and marketing are often grouped together within a business, but there is a whole world of difference between selling and marketing.
Marketing is to do with finding out what your customers want, promoting and spreading the word about the products and services you have and then handing over to the sales person/department, to seal the deal.
Marketing supports sales and sales are the outcome of good marketing. You actually can't have one without the other.
If you are marketing wildly and have no follow up process then you may as well set fire to your marketing dollar. And if you are trying to ‘sell' without having done any marketing to educate your clients, you will probably be banging your head against a brick wall.
If you want to know how to get better results from your sales force; how to give them the very best sales training possible, we can help.
If you are floundering in this online world where direct marketing, and email marketing are not part of your marketing strategies, then we can help also.
Check out our vast range of articles, e-books and books on each discipline, and watch your bottom line results improve exponentially.