Bruce has worked with Bacardi, Discovery, Philips, MetCare, and Miami.
He's spoken at MIT, Harvard, and hundreds of conferences, been on NPR and CNN and is often on FOX Business. He's been featured in Fast Company, The New York Times and Communications Arts. He's published three books on branding including Building Brand Value.
In his spare time Bruce trains for marathons and fronts the R&B band Blackstar.
Articles by Bruce Turkel
To understand the need for change, let’s review the history of the advertising industry.
In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price ha...
In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently there’s an ...
As service professionals we all do the same thing.
While I try to maintain this discussion on the powerful value of branding, some days I simply don’t have anything to write about. It doesn’t happen often, mind you. But now that I’ve religiously posted at least one blog post every week since 2007 ...