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Advertising: Misused and Abused
By Barry Urquhart
Understandable, but misguided.
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Are You Encouraging Laziness?
By Robyn Pearce CSP
Laurie has mid-level responsibilities in an IT firm. It’s fast-paced, the firm is growing fast, new faces keep showing up every week, and an underlying sense of organised chaos permeates the whole firm of about 200 people.
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What's At The Bottom Of The River?
By Seth Godin
I have no idea if the bottom of the Hudson River is smooth or not. I know that on a calm day, the surface is like glass.
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9 Tips To Help You Look In The Right Place When Problem Solving
By William Buist
If your business has a problem, where do you look? Some business owners will almost always look inward i.e. at the internal processes and systems, and others will almost always put their focus externally i.e. at the market and business environment...
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Charge More Money; Get More Business
By Bruce Turkel
In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price ha...
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What's The Price of One Hour Of Your Time?,
By John Murphy
A challenge for so many managers, entrepreneurs and leaders who I come in contact with is the following - what should I be spending my time on?
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A Hierarchy of Value When Everything Function
By Seth Godin
When two things offer simply the same appropriate level of function, we'll choose the cheap one.
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Throwing Money At It
By Seth Godin
There are three kinds of problems:
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How Sprint Computers Fired Their Difficult Customers (A case study)
By John Allen
Summary of Success Client Sprint Computers Inc. Business Computer Sales & Repair Service Issue Sales staff were run off their feet on the sales floor, but conversion rates were staying level. There was an increase in returns and service claims.
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In Pursuit of Cheap
By Seth Godin
The race to the bottom is unforgiving and relentless.
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