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Best Practices for More Effective Hiring
By Boris Dzhingarov
What's the best way to ensure the success of your company? Well, it's definitely not by taking a fly-by-the-seat-of-your-pants approach to hiring. If you're hiring new employees based on who looks the best in a suit, who looks good on paper, or ...
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Top Website Design Mistakes
By Boris Dzhingarov
Whether your business website has been around for years or you’re just starting to think about potential website designs, it’s important to watch out for the most common design mistakes. If you’re a small business owner and you’re developing your ...
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Advertising: Misused and Abused
By Barry Urquhart
Understandable, but misguided.
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Are You Encouraging Laziness?
By Robyn Pearce CSP
Laurie has mid-level responsibilities in an IT firm. It’s fast-paced, the firm is growing fast, new faces keep showing up every week, and an underlying sense of organised chaos permeates the whole firm of about 200 people.
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What's At The Bottom Of The River?
By Seth Godin
I have no idea if the bottom of the Hudson River is smooth or not. I know that on a calm day, the surface is like glass.
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9 Tips To Help You Look In The Right Place When Problem Solving
By William Buist
If your business has a problem, where do you look? Some business owners will almost always look inward i.e. at the internal processes and systems, and others will almost always put their focus externally i.e. at the market and business environment...
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Charge More Money; Get More Business
By Bruce Turkel
In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price ha...
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What's The Price of One Hour Of Your Time?,
By John Murphy
A challenge for so many managers, entrepreneurs and leaders who I come in contact with is the following - what should I be spending my time on?
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A Hierarchy of Value When Everything Function
By Seth Godin
When two things offer simply the same appropriate level of function, we'll choose the cheap one.
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Throwing Money At It
By Seth Godin
There are three kinds of problems:
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