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Charge More Money; Get More Business
By Bruce Turkel
In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price ha...
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What's The Price of One Hour Of Your Time?,
By John Murphy
A challenge for so many managers, entrepreneurs and leaders who I come in contact with is the following - what should I be spending my time on?
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A Hierarchy of Value When Everything Function
By Seth Godin
When two things offer simply the same appropriate level of function, we'll choose the cheap one.
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Throwing Money At It
By Seth Godin
There are three kinds of problems:
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How Sprint Computers Fired Their Difficult Customers (A case study)
By John Allen
Summary of Success Client Sprint Computers Inc. Business Computer Sales & Repair Service Issue Sales staff were run off their feet on the sales floor, but conversion rates were staying level. There was an increase in returns and service claims.
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In Pursuit of Cheap
By Seth Godin
The race to the bottom is unforgiving and relentless.
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Why You Should Invest Half of Your Earnings Back Into Your Business
By Boris Dzhingarov
If you are an entrepreneur who has big dreams for their business, reinvesting some of the money which you earn back into your company is going to be essential. If you’re starting running your own business and are seeing some good numbers when it c...
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How to assess the market potential of your new business idea in Hong Kong
By Alexandra Richards
It’s sad but true - the majority of new small businesses fail within the first five years.
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The Importance of Human Resources Management in Healthcare
By Boris Dzhingarov
Until the latter part of the 1990s Human Resources had a relatively limited role within the structure of a company. They dealt with staffing the company as well as training and any function that had to do with the people who worked there, includin...
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Ways to Improve Workplace Productivity
By Boris Dzhingarov
Today, business owners have a real motivation when it comes to keeping their employees happy and content. Jobs are now much more transient than ever before, meaning that the possibility of your workforce quitting and going to find other jobs at be...
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