You're Almost Certainly A Hostage Of Your Business And Don't Know It

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During the Iranian hostage crisis in 1980, I listened to an expert describe why being a hostage for a short period of time was exponentially worse than being sentenced to prison for many years.

A hostage lives without clear rules, never knowing what each day might bring - anything from death to freedom, from promises for release to wondering if they will ever be free. The most damaging thing is the lack of a definitive ending date - it could go on forever. A prisoner on the other hand, knows very clearly what the rules are for daily living, and most importantly, there is a clear end date leading to freedom.

When you know the daily rules and there is a clock leading to freedom, it's immeasurably easier to stay encouraged and work toward that end date.

If you don't have a clear Strategic Plan, or a Business Maturity Date for when you're business will make money without you being around, you are a hostage of your business; no clear rules, no end in sight. Thoreau said "Most men lead lives of quiet desperation." Is it any wonder why we feel we're on a "quiet desperation" treadmill? We're so busy making money that it never dawns on us to do the things that will help us build a business that makes money.

I'm no longer a hostage to my business. I have clear daily rules (my 12-month rolling Strategic Plan) and a clear end in sight (My Business Maturity Date: Friday, February 18, 2011, 10:00am). It makes the journey itself a whole lot more exciting and meaningful. And as a result, quiet desperation has become quiet resolve.

Are you a hostage to your business, experiencing quiet desperation on the treadmill? Or do you have a Strategic Plan that runs your business, and a Business Maturity Date? Get off the treadmill and get back to the passion that brought you into business in the first place.

Get a clear Business Maturity Date (the day your business will start making money when you're not around) and a clear Strategic Plan for getting there. You'll make more money in less time.

By Chuck Blakeman, Author of Making Money is Killing Your Business, #1 Business Book of 2010

www.CranksetGroup.com

Make Your Own Business Rules


About

Chuck Blakeman, founder of the Crankset Group - a worldwide business advisory, is the author of the #1 Rated Business Book of 2010 in the U.S., Making Money Is Killing Your Business.

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