Why Working With Your Brain Is The Key To Avoiding Writer's Block


Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine.

Writing an article is like making a yummy dish called moussaka

And making the moussaka takes a bit of work. The first port of call is of course, the ingredients. You have to make that all important trip to the supermarket, the butcher and the veggie store to get the ingredients.

Then there’s the prep work, the cooking and finally, the serving.

In short, four major steps.

Article writing is a lot like making a dish

There’s the outlining, the research, the writing and then finally the editing. And the best way to get frustrated and head right into Writer’s Block is to do all four steps at once.

And when you think about it, it’s crazy. Just doing the outline would get you a bit tired. Then maybe it’s time for a bit of research, but even a little can get you pooped. By the time you get down to writing the article, you’re all wrung out. Who the heck is thinking of editing or formatting right now? All you want to do is get out of your misery.

But this misery is pretty easy to avoid if you understand your brain

If you notice, the brain works just fine in batches. It functions nicely when handling one thing at a time. But try and do all the stages at one go, and you get physically and mentally tired.

Then you start making mistakes and of course the entire article often falls apart. You can’t think, you’re too tired to act, and now you believe that you’re not a writer after all.

Instead all you need is a bit of planning

And yes, I know that you may believe that you don’t have the time to break up a single article into several stages, but that’s the most efficient way to write.

- You outline.

- Then you do your research, if needed.

- Then possibly next morning, you write.

- And finally, let it sit for a while, then edit and tidy it up a bit.

Cooking, writing, dancing—any activity that requires brain power also requires the brain to power up and power down. To have rest periods so that the enthusiasm and energy come flooding back. And the time gap gives you time to think and percolate the ideas, instead of just trying to turn it out in one go.

But can you get it all out in one go?

Yes you can. There are times when you’re all fired up and turn out that dish from start to finish. But in most situations, you want to work with your brain and work in stages.

Stages allow for much better, less frustrating articles.

And yes, yummy moussaka.

Bon appétit.

Or should we say, “kali orexi!


Sean De Souza



15+ years ago, fresh out of college with a degree in accounting Sean de Souza joined an advertising agency where he *met* Leo Burnett, a man who had spent his lifetime in the hard trenches of communication and advertising.

You may also like:

Globalisation And Value Creation
By No Author
$17.50 USD
Find Out More

Filed under Performance Evaluation. Posted by The Corporate Toolbox on