Why Training Sucks Sometimes


I attended a digital marketing seminar yesterday.

It was designed for people who have little or no understanding of digital marketing and quite frankly, I found myself being 
already aware of much of the content. 

but here's the thing... 

even though I found myself thinking "I already know this" when I asked my self "but am I doing it?" 

the answer was a big fat "no" 

not as much as I should 

In fact... 

As it turns out, there was a stack of notes I took that relate to stuff I absolutely SHOULD be doing right now but am not. 

That's why I reckon training sucks sometimes, because it confronts you with the stuff you should be doing but you're not. 

Plus...in addition to the timely reminders, I got at least 3 really valuable Gems that I didn't know about. 

It just goes to show that regardless of how knowledge-able you are (in anything not just sales) , you can still learn more or be reminded of what you should be doing that you already know. 

and if there's one common trait in the many training sessions I have run over the years it's this... 

The ones who benefit the most are often the high performers who need it the least.

So the main point being...? 

Don't close yourself off to learning - because what we "know" and what we "do" are often two very different things. 

Have a great weekend. 

Take care of yourself and the ones you love

John Blake



John Blake has been in direct sales for the past 22 years. Over this time John has been a highly successful sales person, sales manager and business owner.

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