Why is Having a Purpose Important in Coaching?


All good coaching must have a purpose. If no firm purpose is evident in your coaching sessions, they will simply be a string of sessions that may or may not help the coachee. A purpose will give you a goal to shoot for, an aim that the coachee will ideally be able to fulfill once the series of coaching sessions have ended. Individual purposes may also be used for individual sessions, acting as markers on the journey the individual is taking.

At the start of every session (ideally before, when you are planning an outline for the session ahead) you should ask yourself what you would like the coachee to achieve from the forthcoming session. Neglecting to outline a purpose for a session is like trying to steer without a rudder. You will have no control over how the session progresses because you have no idea where you are supposed to be going. The individual may achieve something worthwhile but they may equally complete the session without getting anything notable from it at all.

It sounds as though having a purpose is primarily so the coach can have a clear view of where to go and what to aim for. But of course the coachee will benefit too. When there is a purpose in mind for the session, they will benefit from being guided in the right direction so they are able to achieve the purpose that has been set out for them.

As you get to know an individual more and more, you will get better at figuring out how they tick and where their strong and weak points are. This in turn will make it easier to choose a realistic purpose for each session, and it will enable both the coach and the coachee to be more productive than they might be otherwise.

Derek Good
Managing Director
Rapid Results Limited


Productivity, confidence and leadership are areas Derek Good writes, presents and works with businesses to develop.

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