I used to have clients like that
And then at some point I stopped getting bad clients. Every single one of our clients were helpful, kind and extremely
co-operative. Work became a joy instead of a painful exercise.
And after a lot of digging, I found out the reason for the change
Amazingly it was the testimonials. My Web site was like a mirror. When I had the "right" testimonials and the right "tone" to the
testimonials, and of course the right "structure", I started getting amazing clients.
So what's the right tone and right structure?
Can something as basic as a testimonial make such a massive difference to your sanity and your cash flow? And is it possible
that instead of just getting another testimonial, you'll actually get an insight into how the customer buys, and their rationale
for choosing you?
If you've ever struggled to get consistently good clients (or detailed testimonials for that matter) then you'll find that this
knowledge is more than just common sense. It's a bit of strategy you can't do without.
Sean de Souza