In other words you've got a "Lazy Testimonial".
And "Lazy Testimonials" prevent you from getting outstanding clients
Clients who understand the depth of your work. Clients who aren't haggling about your prices--and more than willing to pay higher prices for better work.
And clients who understand that you need a life other than work. Clients you'd be happy to call your friends.
Your website is like a magic mirror.
Your marketing material is a magic mirror. When clients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world--your world.
Testimonials are the key to creating that mirror effect. The right testimonials beget the right clients. The wrong testimonials bring the moody, stroppy, grumbly clients in droves. Which clients would you prefer?
Testimonials lead a secret life
A life so secret that you'll be amazed (yes, stunned is a better word) at just what testimonials can do to attract outstanding
Sean de Souza