What Is An Acceptable Bounce Rate For My Website?


Bounce rates are a good indicator of the impact your site is having on your visitors. An acceptable bounce rate depends on the type of site you have i.e. information or e-commerce. Anything from 25 to 50% may be quite acceptable, over 50% would probably warrant some effort spent on the site layout, content or structure.

Bounce rate is basically a metric that the website analytics records when a visitor arrives on a page and exits the same page. This could be the result of two things, the visitor is getting the information they came for, or the site having no relevance or interest to them. Some things to consider that may cause increased bounce rate: Unqualified traffic: If you are running online and offline campaigns to attract visitors to the site and you are not delivering on your promise they may feel duped. This may increase traffic and give some brand exposure but not give a positive experience or outcome. Slow loading pages: Big images and flashy banners take time to load. You only have a few seconds to create an impact before people leave for the next opportunity.  Irrelevant landing page : Compelling and uncluttered pages will be more likely to draw visitors in to investigate further.  Poor navigation: If your site is confusing to the visitor and the next step and purpose of the site not easily recognisable and actionable then you have blown the chance of keeping their attention.  Confused or improper sales message: Like a retail store your website should have it...


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Wayne Turmel

Wayne Turmel

Wayne Turmel is an ex comedian turned writer, speaker and consultant. He is the president of Greatwebmeetings.com and host the business p...


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