Ideas don’t happen because we thought them up, and they aren’t sustained because we kick started them. I have a lot of business owners right now saying to me, “Doesn’t if feel great to have your book totally done and out there?” Some of them know it’s only the start, but a lot of them are saying this to mean, “Won’t it be fun to sit back and watch the sales roll in?”.
Birthing a book, a project, a new product, a business, hiring an employee or any other new initiative is a lot like having a baby. If you brought a newborn home would you show it the house, lay it beside the refrigerator and say “Well, you’ve gotten the tour and there’s the fridge. We’ll be playing golf if you have any questions!”
Too often we start new things to solve a problem, but end up creating one because we pull out of the process way too soon.
A jet on a 3,000 mile transatlantic flight burns at least 50% of it’s fuel just getting to cruise altitude in the first few miles. The next nearly 3,000 miles takes only half as much effort. Everything in business is a lot like this.
“Finishing” a book, hiring an employee, training on a procedure, bringing on a new client, or rolling out a new product all require outside help because initially these have no momentum of their own. The inertia is overwhelming and the only way to overcome it is to push hard yourself. When you do this, you feel like the airplane at the beginning of the runway – a lot of fussing and fuming, roaring of engines and blinking of lights…and the wheels haven’t even moved yet.
We don’t get it because we put out a huge amount of effort getting that project started and since there is no movement, we assume things are going wrong. The only thing going wrong is that we don’t understand momentum.
You burn a lot of fuel before the wheels even move, and a lot more just rolling down the runway, and still the wheels aren’t even off the ground. The only way to break through all the inertia is to push even harder. But just before the wheels are about to leave the ground is about where most business owners start slowing down. The project never quite does what they wanted to accomplish and they chalk it up to outside forces.
The joy is if you push through the initial inertia, the project, employee, book, etc., will begin to get momentum of its own, requiring less and less outside momentum from you. Just know that your commitment, excitement, vision, clarity, direction, purpose, and in-the-trenches hard work are required to get it there.
Don’t stop pushing until you’re at cruise altitude. And when you get there, make sure you have someone else pushing and someone else at the controls. You’ll make more money in less time and enjoy the ride a lot more if everything is in place to keep it all in the air for you.
Make Your Own Business Rules