Lack of Call To Action
In order to yield the best results, your website should have a clear and strong Call To Action, or CTA. When there’s a strong CTA on your website that encourages users to take some sort of action, it’s likely that your business will begin to thrive. Weak or excessive CTAs, on the other hand, can be harmful to business. Before posting your CTA to the site, spend time thinking about wording and presentation. Will a pop up offering a coupon work best on your site, or should the CTA be built in on the main page? If you’re unsure, visit a few of your favorite business sites to gain inspiration.
An overcrowded main page is disastrous for any website. If your site is guilty of too much text on the main page or too many conflicting colors, it’s time to consult with a professional. An experienced web design company will be able to create a beautiful, effective website to optimize your business.
Hastily Designed Sites
When you’re just starting to get your new business off the ground, it’s easy to be tempted to launch the site as quickly as possible. However, this is a huge mistake, as the website is often the first impression that potential customers will have of your small business. If the site was developed too quickly without the proper care, it will be immediately apparent. A site with an abundance of problems that makes it difficult to use is never constructive for building a business, so consult with professionals to enhance your small business website design.
If you love minimalistic design, you’re not alone. This is a common design trend, and it often works well for business websites. However, don’t make the mistake of providing too little information. It’s great to use adequate amounts of whitespace to draw the eye to important content, but make sure to provide your customers with enough information to let them know what your business is all about.
Lack of Engagement
If your business has been around for a few years, you might not have developed a content marketing strategy. However, contemporary consumers love to interact via social media and read new content relating to your line of business. If you haven’t thought about content marketing, it’s never too late to start. Consider adding plugins to your site to encourage your customer base to get involved and engaged. Be aware that in order to be successful in this regard, you should make every effort to add new content regularly. If you have a blog or social media pages, try to update them with new and exciting content as often as possible. Outdated content or an inactive blog that’s connected to your site is often counterproductive. If you’re going to incorporate these avenues into your website, be sure to keep things fresh.