Many businesses, large or small, have enough problems dealing with today’s markets and consumers, let alone tomorrow! But failing to focus on the future leads to many businesses drifting into oblivion because their products or services no longer suit the needs of consumers and clients.
There’s no denying the recession blasted some businesses and altered their status
Where as some businesses were not affected at all. Mine was the former…so I reshook myself and came back to this. What did I really know I had to do? Since then I’ve revamped my business online, blasting into the USA market, working on a movie
and revisited old ideas I didn’t think would work into ideas that will slam dung my business.
The reality is that change has never been as rapid or as dramatic as that which we have seen and will continue to see over the next decade. Developing an understanding of a number of key trends including the impacts of new technologies currently being introduced or developed, the aging of the population and a decreasing interest in rearing children, growing individualism, psychological age becoming more important than physical age, the effects of smart networks, the shift from B2C to C2B, changing logistics and delivery systems, and sustainability issues is essential to ensure long term business robustness and excellence in performance.
As the pace of change quickens, senior management and business owners need to be far more aware of the trends that may impact on their businesses in the next 5 to 10 years than ever. The best way to enhance this awareness is to develop simple scenarios that depict how the market may look in five to ten year’s time. The sorts of questions that might be addressed when developing a scenario include:
* Are our products or services likely to be relevant in 5 – 10 years time?
* Will our currently high value product or service just become another commodity in 5 – 10 years time?
* Which technologies are being developed that might affect our current products or services?
* Who are my consumers going to be in 5 – 10 years time (age group, relative demographic importance, lifestyles, characteristics)?
* How am I going to be able to deliver the solutions that customers require?
* What channels will I use to access my consumers (bearing in mind that traditional mass saturation advertising strategies have, at best, a 1- 2% success rate and the retailing scene is changing quite rapidly).
* Do I need to operate effectively in both place (locally) and/or space (virtually)?
* How will the increasing focus on sustainability affect my business?
* How is increasing globalisation going to affect my business?
Focusing on the future rather than projecting from the past, the approach most business tend to rely on today, requires a major attitude shift. Such an attitude shift is becoming increasingly critical in order to future proof a business
It is always difficult to change old habits. However, the shift required is not impossible. Most staff respond very positively to forward thinking vision based strategic planning that moves the business forward if in they can see there’s still a job for them.
So time out for you is an opportunity to tap into your right brain and find creative
ideas that will propel you forward. Of course none of this happens without risk…and you need to have confidence and courage to take a new step.
And I leave you with this…being a small business owner and then stepping up to become an entrepreneur utilising your gifts, talents and passions in your business, means stepping up and out with XFactor Confidence...and getting into the flow and mastery of your life. It’s learning how implement the 3 Vital Keays to Create More Success and make More Money for you….which is my new program. http//:www.xfactorconfidence.com. Visit for your free ebook.
The Be, Do, Have principal is this concept in action. Future proofing your business embraces your life mission from the past, aligning in the present and projecting into your future.
Janice Davies is The Attitude Specialist, who teaches people to be positive and empower themselves. As a Professional Speaker, Success Coach and author Janice educates people at conferences, workshops and through books. Janice is the founder of the global movement International Self Esteem annual awareness day and features in the new True Happiness DVD.
Janice has an online products featuring about attitude, goals, stress, happiness, relationships and more. Visit http://www.attitudespecialist.co.nz for other complimentary articles and tips.