Three Valuable Marketing Lessons...

by Guest Expert

I've learned some valuable marketing lessons in the last few weeks and I thought I'd share three of them with you.

Valuable Marketing Lesson 1:

Marketing anything is easier when you have a 'warm audience' that you can connect with.

(In other words people who know you and like the ideas you share.)

Here is a good example...

I had the opportunity today to watch a webinar by James Clear 

James is a weightlifter, photographer and entrepreneur.

He writes two high quality articles every week on the subject of habits, health and success. I love his article and always get
something of value from them.

In his webinar James explained how he started his website in November 12, 2012 with no subscribers. And then built it to a
worldwide audience of 71,000 subscribers in only 18 months.

He did this by focussing on some simple things that all of us could do if we wanted.

James commented that when you build a 'warm audience' of people who like what you share it's so much easier to make sales.

A key message that I got from James is that you need to share quality ideas with your audience and do it on a regular basis.

Action Step:

What could you do to start building a 'warm audience' of people who like what you do?

Valuable Marketing Lesson 2:

A small amount of learning in a key area can transform your results once you apply what you learn.

The way I applied this lesson in May was with LinkedIn.

I had been on LinkedIn for a couple of years and had never used it at all. Then I met an entrepreneur called Alex Pirouz.

I was initially impressed with his results in using LinkedIn himself.

Alex has a simple three step process he uses with LinkedIn to…

-Get featured in over 50 media publications without sending out a single press release -Grow his business advisory firms by over 328% by securing joint venture partnerships through LinkedIn -And generate thousands of leads whilst spending $0 on 
advertising or marketing

I also liked the results that a number of successful business people have experienced after using his LinkedIn Training.

So I decided to get his programme for myself.

I am going through his online course at the moment and I’m finding it very useful. I can now see how I can use LinkedIn to get media exposure,connect in a meaningful added value way with my ideal potential clients, set up positive joint ventures and much more.

I can see that LinkedIn will become one of my most useful marketing strategies as I put into action the simple ideas that Alex shares in his online programme.

Action Step:

What key area could you learn more about that would make a massive difference to your current level of results?

Hint: There is always something you can learn that would help a lot.

Valuable Marketing Lesson 3:

People are the key to marketing success and not technology.

The real key here is how you make people 'feel' when you interact with them.

One of my favourite quotes is by Maya Angelou...

'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'

And in marketing that is so true. 

In both a positive and negative way.

Here's a good example...

I had dinner with Paul of my favourite business clients last night. And we were talking about referrals.

Paul explained that a business friend was unhappy with their bank. So Paul referred them to his own bank manager.

Paul's friend then took all his business to Paul's bank and this included two million dollars of lending. So it was a good sized new client for Paul's bank. However Paul's bank never thanked Paul for the introduction. So Paul felt they didn't care about him and doesn't want to give them any more referrals as a result.

And the opposite is true as well.

We can have someone do something nice that is unexpected and positive. And we remember this person and want to help them.

A good example is a dentist I used many years ago while on holiday.

I had a toothache and the dentist fixed my problem.

He then made a 2 minute phone call to me the next day when I was back in my home town. Just checking up to make sure I was okay after the treatment. I felt valued and special and recommended this dentist to a lot of the people I knew.

The key here is to do things that get you positively remembered and not negatively.

Action Step:

What can you do to people to positively remember you and your business?

That's three valuable marketing lessons I've learned this month.

I trust you foundsomething of value.


Graham McGregor
PS: You may find it helpful every so often to think about the valuable lessons you've learned yourself.

You know what 'FAILING' stands for? It stands for 'Finding An Important Lesson, Inviting Needed Growth.'

Gary Busey

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