The problem that your product or service solves
This is such a common denominator that comes up time and time again in the work I do with clients.
I urge you to take a deep dive into this as it is a central pillar in your ability to be 100% convincing in your approach
to growing your business.
To be "CONVINC-ing" you must first be "convinced".
Because after all, if YOU aren't convinced, how do you expect anyone else to be?
So here's an exercise for you...
Look at your last 3 big, great results you created for your clients...
What problem did you solve?
How specifically did their situation change as a rest of what you did for them?
What was the emotion they were expressing to you in that exact moment?
The answer to that last question and your ability to communicate it with 100% clarity holds the key to the growth of your business.
Hold that top of mind in yours and your teams head at all times and watch your results take off
Good luck with it
Take care of yourself and the ones you love