The 4 Key Training Challenges For A Franchisor


Everyone who owns a business probably knows the cost of training staff.

But similarly, everyone in business should realize the cost of NOT training staff:

•    Terrible customer service
•    Costly mistakes with equipment and stock
•    Poor teamwork because individuals in the team are confused as to what they are supposed to be doing
•    Low morale because more experienced staff are probably covering for poorly trained new staff
•    High turnover of staff

And yet if good training is given and maintained through an employee’s career, the absolute reverse will happen:

•    Great customer service will abound
•    Your staff will be aware of the costs of mistakes and will look after equipment
•    Your staff will work as a team rather than a group of individuals
•    Staff will be motivated, happier and will stay longer

All because of some good basic training.

The 4 key areas where training must happen are:

1.    Initial basic training in everything about your business – the technical side of your product or service, some good basic customer service training, and some understanding of working in a team environment.
2.    Your managers or franchisees need to be trained in how to recruit good staff
3.    And then they need to be trained in how to manage staff
4.    Continued training in customer service to remind all staff (franchisees and non-franchisees) that customers are your life-blood

It really is that simple.

Training needs to become part of the strategic plan of a business, not something that is conducted ad-hoc or when crises happen. Every year at the franchisor or senior manager’s strategic planning meeting, the question needs to be asked:


That one question could save your business a small fortune.


Ann Andrews CSP specialises in working with high performing teams and showing managers how to deal with poor performance.

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