The Corporate Toolbox - Social Media Marketing


Getting social media marketing correct

Social media has taken over the way we live our lives, some can't live without it and others are trying to stay away from it. No matter what we do it's already part of our daily routine. According to statistics the active users of social media exploded to 2 billion worldwide. You can do math, if you get just a small fraction of these social media users - to let them know your business exist – it will allow a huge impact on your business market. And part of an effective marketing strategy is putting your business on social media. So, be ready to take a step further!

Here are some tips to get you started on social media marketing.

  • Planning ahead before getting started.  Ask yourself what are your goals in joining the social media. Is it direct sales? Will it be technical support or customer care? Is it to maintain your current customer to attract new clients? Once you completed the initial plan then the content of your social page will follow. This will greatly affect the page that you will be creating.
  • About social media itself.  Once the plan has been made, the next step is creating content for the social media page. Will you create and maintain the site or have someone do it for you? Once the site has been created you will receive queries from prospective clients or existing customers. The web page also needs constant updates for your promotions or added services.
  • Target audience.  You can join forums and other discussion groups to see what your potential clients are talking about. From there you can answer questions and share your knowledge on a particular subject. It is also a good site to offer your services and link your other social media page. About the marketing page, it should be informative and useful. It should be quite impressive so that people who will catch the site will ask more questions and interaction will begin.
  • Social Media page.  Create an impressive social media content. The way you presented the page online will tell how serious you are as an entrepreneur. The page should be comprehensive and detailed as possible. The environment should promote conversation to share information. Always keep up with the trends and never stop learning.

Social media is one step to promote your products and services online. Don’t forget to complement your online effort with traditional method of sales. Devote time or schedule to update your social media stuff before going on to your daily routine. Starting up your online presence is a big challenge and more will come maintaining it. It all takes time and technical expertise to do such task each day. Counting the work needed to be done on your business productivity will take the bulk of your time and effort.

The returns for Social Media will be rewarding as long you maintain it. For that entrepreneur who doesn’t have time or expertise for online stuff, we can hire someone to do this for us. There are companies specializing in Online Marketing through social media. You can check out for The Corporate Toolbox. They have a dedicated team to do the job right and help you maintain your online presence.


Ann Andrews CSP specialises in working with high performing teams and showing managers how to deal with poor performance.

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