The 2nd Most Important Business Word You've Never Heard

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Wouldn't it be great if...?
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All too often I hear people say, “I got it”, when everything about their actions says differently. The process of truly getting it is much deeper.

Today, education means getting something into your head. Learning, in it’s traditional form, means doing and being. Education is what a PHD gets. Learning is what an apprentice does.

Notice the difference – you “get” or obtain the first one, you “do” or become the other one. One fills your head, the other one fills your heart, your hands, your life and your wallet. Learning takes four steps, but education is set up to take us through only two of them.

Step One – Hear
William Glasser says 10-20% of what hits our hearing actually gets to our head, and almost none of that gets any farther to actually change something. Hearing is the worst way to learn anything, but is the most common form of education. For college students, itting through canned lectures is what makes Thursday night drinking attractive.

Step Two -Head
Cognition rarely becomes conviction. A very small percentage of what gets into our head actually makes it to our heart as information that we believe can actually make a difference. Most of college is set up to get things stuffed into our heads, and almost never are we challenged by the orators/professors to build a conviction around the information and go do something with it.

Step Three – Heart
A small percentage of information that goes into our head actually stirs our emotion and creates the desire or conviction that we should do something about it. Who challenges us to take the information and use it to be transformed? This is the kind of thing that happens in life, but almost never in education.

Step Four – Hands
While information is rummaging around in our heart, we’re all excited about applying it to our business or our life. But then we get back to email, the phone and the ongoing Tyranny of the Urgent, and the “feeling” goes away. Nothing has changed. Only when we hear something and the information goes from our head, through hearts and out our hands, will it ever make a difference in our lives. Which bring me to velleity.

The Second Most Important Business Word You’ve Never Heard
Velleity is the 2nd Most Important Business Word You’ve Never Heard. (See the first here – http://chuckb.me/x2) Velleity means, “The desire, with no intention whatsoever of doing anything.” Velleity is at the root of the common wishing and hoping phrase, “Wouldn’t it be great if…?” Velleity is something getting all the way from our ears through our head into our heart, but never coming out our hands. We get excited, but never doing anything about it except wish…”Wouldn’t it be great…?”

Doing vs. Knowing
The Greeks (and our education system) were both wrong. We do not think our way to a new way of acting. We ACT our way to a new way of thinking. Want to change something in your life? DO something different. Otherwise it’s just a bunch of velleity.

From our ears, to our head, through our heart and out our hands. Step Four is what creates success. Before that it’s just wishful thinking.

 

by Chuck Blakeman, Author of the #1 Rated Business Book of the Year, Making Money is Killing Your Business and Top 10 business book, Why Employees Are Always A Bad Idea


About

Chuck Blakeman, founder of the Crankset Group - a worldwide business advisory, is the author of the #1 Rated Business Book of 2010 in the U.S., Making Money Is Killing Your Business.

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