Seven Easy Ways to Make More Money From Your Next Workshop, Keynote or Seminar

by Guest Expert

As a speaker, trainer, coach, consultant or other thought leader, you might be tempted to always be chasing the next new client in order to increase your income. But it's often much easier to get more money from each of your existing presentations. And if you do it in a way that adds real value to your clients, they will be happy to pay more.

Here are seven ways to increase your fees by using online products to add value to your presentations.

1. Pre-workshop planning webinar

People who turn up at a workshop are often at different levels of skill, expertise and ability to learn the workshop material and put it into practice. You can't magically bring everybody to the same level, but you can smooth out the bumps with a planning webinar a few weeks before the workshop. Use it to explain what you'll be covering, what "homework" they can do to get ready, and how to ask you for help in the time leading up to the workshop.

2. Pre-event diagnostic tool

Yes, speakers and trainers have been doing pre-event surveys for decades, but that doesn't mean they are obsolete! In fact, they are more relevant now than ever before, because people expect far more from your event. So use a survey or diagnostic tool to help them assess their current position and provide valuable information for yourself about how to position your material.

3. QR codes on handouts

Many presenters provide a private, password-protected Web page with additional resources for attendees (PDF copy of the slides, checklists, worksheets, e-books, video tutorials, etc.). You should definitely do the same, but go one step further and also include a QR code on your handout, so people can scan it with their phone or tablet to go directly to the private page.

If you want to take this even further, provide different QR codes throughout your handout, linking to specific resources that help participants with the material on that specific page.

4. Online courses with follow-up material

Give participants an online course after your presentation, so they can get ongoing support material to reinforce the ideas they learned. An online course is simply a series of automatic e-mail messages sent at specified intervals. When it's used for marketing purposes, it's called a "sequential auto-responder", but you can use it for educational purposes as well.

5. Support webinar

Provide a support webinar 60 to 90 days after your presentation, to give your participants time to try out the material and then come to you with questions. This webinar is simply a Q&A session, where you turn up and answer participant questions. If you want a bit more structure, ask for questions in advance so you can do any research required and also present them in a logical order.

6. Video tutorials

Video is hot right now, not just for marketing purposes but also for online education. Learners expect more than just a talking head, though. You can create video tutorials by just aiming your camera at a whiteboard or sheet of paper while you're writing on it. Or you can use slightly more sophisticated tools like screen capture video, online mind mapping, or video scribing.

7. Membership site

I've put this last because a membership site takes a lot of initial work and a lot of ongoing care and feeding. But if you can deliver proven value, build online resources and have a strong network, a membership site is a powerful tool for clients and audiences to get ongoing value from your presentation. In fact, it's easier to generate revenue from these members (because you bundle this into your presentation fee) than by persuading strangers to join up as individual members.

Which of these can YOU use?

These are not the only seven things you can do to add value, and some of them might not even be appropriate for you. But they are a good starting point for thinking of other ways to increase the value of your presentations.


Gihan Perera CSP

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