I believe the world needs more mavericks and less mercenaries. Mavericks (rebels, radicals, dissenters, disrupters, heretics, non-conformists, contrarians, the label doesn’t really matter), are people driven by enlightened self-interest “a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest.”

\Mavericks are not mercenary i.e. working or acting for money, other reward, or some misguided cause, rather they seek to “do well by doing good.” 

Mavericks take on the status quo when sameness/normal/conformity no longer serves the world. Think Richard Branson, Elon Musk, Melinda and Bill Gates.

Mavericks create new ways of being in the world. Think Steve Jobs, Desmund Tutu, Arianna Huffington.

Mavericks lead us to places we’ve never been. Think Nelson Mandela,  Graeme Clark, Gro Harlem Brundtland.

Where is the Maverick in You?

We are all unique. Not a single duplicate in the 100 billion lives that have walked planet earth. When we bring our best, free of BS, we are all remarkable.

Everyone's birth is remarkable. Being born at all is even more remarkable. For most men only one or two of the 500 billion sperm cells produced in a lifetime reach the female egg, one of less than 500 that each woman produces in her life.

The fact that any of us is alive at all says to me that every life has a profound purpose.

Robert Louis Stevenson put it this way: To be who we are, and to become all that we are capable of becoming, is the only purpose in life.

Mavericks (real leaders) excel in living this purpose and inspiring others to do the same.

I believe that remarkable is the new normal. Great is no longer good enough. Sameness is the slippery slop to oblivion. 

Being remarkable begins with overcoming your Resistance, remaining resilient and awakening and unleashing the Maverick within. 

5 Actions to take

1. Appreciate what is in your life - the remarkable, the great, the good, and the bad and the ugly. Write it all down.

2. Imagine what can be. Write down who you’d become, how you’d feel and think and do when the maverick within is awake and unleashed.

3. With the input of performance partners create a one page plan that details the quantum leaps you will take in the next 90 days to move from what is to what can be.

 4. Leap

5. To maintain your positive momentum engage in candid and convivial appreciation and accountability conversations every day with performance partners using your one page plan as a focusing tool.

If you want a performance partner to work with you in taking these 5 actions apply for Platinum membership of Maverick Thinkers Studio here.

Be remarkable.


Ian Berry is a writer and international business speaker with unique expertise in why doing good is great for business.

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