The power of music became part of who I am and what I do very early in life
My mum was an opera singer and as a toddler I used to crawl around the orchestra pit as she rehearsed.
Music is one of my passions.
Which is why I was absolutely fascinated with the Roger Waters interview I saw on 60 minutes the other night.
I thought it contained a few key business lessons that were relevant to you as well.
You can check it out here
You'll see what I mean when you watch it but here's a couple of key take outs and their relevance to you in business
Loving the Process
Waters clearly loves what he does. He talks about "loving the process" and about how it's not hard compared to looking
after a 2 year old. (I can certainly agree with him on that)
he also talks about how he struggled for quite some time after he left Pink Floyd
Clearly it's his passion for what he does has allowed him the success he has today.
A Message that Resonates
Waters credits the reason that the Wall has endured is the way it resonates with people
Naturally, the reason that all sales and marketing works is because of our message "resonating" or being relevant
to our audience.
Before designing and taking The Wall on road no one had ever done anything like it.
In fact 40 years ago the technology would not have allowed it.
The success it's had speaks for itself raking in 186.4 million just in the first 6 months.
Clearly, loving the process, creating a message that resonates and creating an experience that is truly unique
for your clients are the key take outs here.
Speaking of which, as promised I will have some more video's for you and some other announcements in the
coming weeks so stay tuned.
Have a great week and all the best for 2013
Take care of yourself and the ones you love