Leaving Your Groceries at Woolies


I met a business owner just recently who has a sales to client conversion rate of 2%.

This company spends a stack on marketing and promotion 
only to convert 2 out of every 100 people they talk to. 

Heavy... or in Spanish "

It really is the equivalent of buying a whole stack of groceries and leaving them 
at Woollies. 

Which is why I don't understand companies that don't make it a priority 
to take every opportunity to ensure the highest percentage of prospects 
end up converting to clients. 

Once you know this, it makes your business life so much more predictable. 

Let me give you an example from my own business. 

For instance I know that 2 out of every 10 people I speak to will go to 
stage 2 of my client selection process. 

Stage 1  is where I deliberately filter out people who I either don't want or don't 
believe I can help as clients. 

And of the people that go to stage 2, 80% of those people 
will become a client of mine and will stay with me on average about 
30 months. 

Knowing this about your business takes a stack of stress out of your sales 
and marketing but you need to create a system for it to work. 

Do you have a system?

John Blake 



John Blake has been in direct sales for the past 22 years. Over this time John has been a highly successful sales person, sales manager and business owner.

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