Honesty, Trust and Character are all a bit ‘soft’ when it comes to topics that Australian leaders want to see on their corporate conference agendas and professional development programs.
Whereas, most corporate leaders would readily agree that innovation, creative thinking, flexibility and adaptability are of the utmost importance in times of disruption, distraction and change.
For this reason, there is a lot of focus on building the skills and mindsets of leaders and their teams to increase their capacity to be more innovative, creative, flexible and adaptable.
However, all that attention at conferences and professional development programs to boost the skills and mindsets of leaders and their teams in these areas, could result in a waste of time and resources.
Horse before the cart The issue is a bit of a horse before the cart, and getting leaders to (a) understand it and (b) take action on it, is not going to be all that easy.
This year, the 2015 Edelman Trust Barometer looked at trust and its link to innovation and found that trust issues are negatively impacting innovation and the acceptance of technological advancements. What we know from the research is that there is an issue of trust in corporate Australia. Again, the 2015 Edelman Trust Barometer research found that Trust in government, business, media and NGOs in the general population is below 50 percent in two-thirds of countries, including the U.S., U.K., Germany, Japan and Australia.
This level of distrust has a very tangible and measurable negative impact on Australian business.
The report highlights that more than half (57 percent) of respondents refuse to buy products and services from a company they do not trust, while 49 percent will criticize them to a friend or colleague.
Conversely, 76 percent chose to buy products from companies they trusted.
The message is very clear for what ought to be on corporate conference agendas and professional development programs – TRUST!
But what are we really talking about here?
Putting trust on the corporate conference agenda and professional development programs is not just a talk-fest about the importance of trust. Most leaders and their teams already know that trust is important. Telling them so will make no real difference. Rather, what’s required is a discussion of how to earn, build and maintain trust with every stakeholder across the business.
This is a discussion about leaders and their teams being able to clearly articulate their intention, and their intentional promises for each and every stakeholder they impact. -
David Penglase CSP