How Can I Get My Sales People to Feel More Confident?


And it's a great question because confidence transcends technical sales skills. It re-enforces one of the biggest premises is sales which is this…

Sales is a transference of feelings 

If you feel six foot an bullet proof you will attract clients and business in that same energy 

If you are enthusiastic about what you sell and about your business you will attract clients and business in that same energy 

When I talk to clients about hiring and keeping sales people I ALWAYS suggest they look for a couple of key things that 
typically underpin and support confidence

including the TYPE of confidence that makes for a great sales person. 

Enthusiasm - everyone loves an enthusiast 

Confidence - not like high ego bordering on arrogance but comfortable in their own skin 

Culture fit - time and time again you see people who will thrive in one environment but be like a fish out of water in another 

Attitude - kind of goes with out saying but it's SUPER important 

Core Competence - don't look for a jack of all trades, simply identify the core competence and look for evidence of that 
FIRST so you can treat anything else they can also do as a bonus. 

Look for the above traits in your sales people and then ask yourself if you would enthusiastically re-hire each member in your team. 

After all it's really hard to train yourself out of a bad recruiting situation but if you have the right team, the sky is the limit 

John Blake


John Blake has been in direct sales for the past 22 years. Over this time John has been a highly successful sales person, sales manager and business owner.

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