How to Communicate More Effectively with Customers


The key to the success of any business is with the satisfaction level of its customers. If your customers are unhappy with the experiences they had working with you, they may not buy from you again. You also risk those customers sharing their experiences with others, which can significantly impact your reputation. One way you can show your customers that you care about them and their happiness is with a little communication. Communicating with your customers both online and in person lets them know that their thoughts and opinions really do matter.

Use Social Media

Turning to social media is one of the best and easiest ways to reach your customers. Twitter lets you send out small updates that you can use to ask your customers about the experiences they had in your stores and on your website. You can also reach your customers and get feedback when you use Facebook and other social networking sites. As more and more people turn to the Internet for help finding coupons and contacting companies, they will find your sites and realize that you care about their feelings.

Create a Newsletter

Customers sometimes complain that they don't know about changes happening to their favorite companies. No one wants to walk into a store they love and find that the shop stopped selling some of their favorite products. With an online newsletter, you can inform your customers of major changes and provide a simple way for them to get back to you. You can even use that newsletter to inform customers of sales and contests that you run in stores. Make sure that you include ways for both customers to sign up and for them to opt out of the newsletter. 

Host a Forum

Successful business owners and directors like Clarence Gooden helped others learn the importance of public forums. A forum lets you gain valuable feedback and can function like a focus group. Hang signs and send out emails to let your customers know the date and time of the event. Serve simple drinks and snacks for them throughout the meeting. Let your customers ask questions of you and others from your company, and take the time to give solid answers to them. You can also ask customers for feedback about the experiences they had.

Offer a Feedback Form Online

If your company uses the Internet, you should add a feedback form to your website. This simple form allows customers to contact you regarding any problems they had using the site or with problems they encountered in their local stores. When developing one of these forms, consider letting customers contact you anonymously. Requiring that they give you a phone number, name and/or email address may result in fewer people filling out the form and fewer people giving you the feedback that you need. You can also let customers post anonymous reviews of your company right on your website.

Running a successful business requires some form of communication with customers. Whether you simply let them know about an upcoming sale, post pictures of new products on Facebook or invite customers to take part in a public form, you let them know that you care about their thoughts and feelings.


Laura Tolentino is passionate about blogging. She writes for several blogs online. She is a manager for Smiths.

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