How to Brand Yourself on Social Media


The world moves quicker than ever thanks to the internet and social media. People have a short attention span, unless it is for something bad. They love hearing that companies failed, for instance.

This is why a good reputation management company will work with you on building your reputation through social media. Social media is where companies are made and destroyed, and is therefore the essence of building a good name for yourself. So what will they do with you?

  1. Get Your Style Right

Firstly, you will work together to determine what type of style is best suited to you. You can be inspiring, leading, giving, and so on. There are 16 recognized personality types, and each has a specific writing style with it. But this is social media, so it isn’t just about your writing style, but also about the images you share.

  1. Get Your Photo Right

Your profile photo needs to be reflective of who you are. This can be the logo of your site, or, if you are a small organization, a photo of the team. The photo has to be unique and it has to be owned by you. Don’t choose a stock photo, or something you pick up on Google Images. The photo has to reflect your style as well. Lastly, you need to make sure that you use the same photograph across all your social media accounts, to build a uniform look.

  1. Get Your Colors Right

Color is all about style again, but it is an often overlooked element. You need to choose what your corporate colors are going to be, and these have to be visible everywhere. You cannot, for instance, have a blog in blue and red, but a Facebook page where everything is green and purple. People are visual in nature, and they like it if there is a uniform look. This will make them recognize you, and people almost automatically think that something they recognize is something good. It is surprising how much of your reputation is actually down to your colors.

  1. Get Your Logo Right

A logo is an image that conveys your vision and your mission. It is a singular image that incorporates everything that you are. The colors have to be right and they must fit with your image (as described above). It also has to fit with your personality style. Reds, and particularly vibrant reds, are more suitable for the personality types that focus on action, for instance. Your logo has to become a household brand, which means you have to place it in as many spots as you can.

These four tips are all about the visual element of your online reputation. A good reputation management company will do a lot more for you, but they should stress the importance of getting your visuals right on social media. So long as there is a consistent, uniform look that is shared regularly across different platforms, you will instantly start to get positive recognition.


Boris Dzhingarov is a freelance branding & marketing consultant, advising companies and businesses on all aspects of internet marketing, SEO, web design, graphic design, and PPC (pay Per Click). He is the founder of , , , and

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