Herman Trend Alert: Saving Lives With Multilingual Communication


The language barrier is a serious problem for physicians worldwide.

In fact, a recent study from QuantiaMD found 90 percent of the over 4,300 doctors polled felt language barriers had "compromised care and service for patients with limited English proficiency at least sometimes". Moreover, 73 percent of the respondents felt that these barriers led to longer-than-average appointment times. What a waste of time and money, not to mention, the reduced levels of patient care with sometimes-drastic consequences!

The good news: now there's a product that answers this urgent need. The Phrazer is the world's first multilingual medical communication system. At one time, the device actually holds up to 10 of the 6,500 languages spoken in the world and allows physicians to confidently communicate with and treat every patient.

In addition to the translation the process offers, it includes a handheld device with a touch screen interface that collects patient's' informationand medical histories as well as their symptoms and complaints. Using interactive, prerecorded videos of a doctor speaking the patient's preferred language, it collects the data. Then the summarized collected information is downloaded to the healthcare professional in a format compatible with all major Electronic Medical Records systems.

Within seconds, the device establishes the native language of a patient and enables the care provider to quickly obtain relevant information to effectively evaluate and address the situation. The automated procedures, interactive animations, and artificial intelligence add both speed and control to patient interaction and care delivery. As a bonus, the device leverages communication theory techniques to aid in reducing stress levels and calming patients during critical periods, increasing the healthcare professionals' ability to quickly assess and treat the individual.

The Phrazer is only one of the 2011 winners of The Edison Award for the "Best New Product of the Year", along with the Apple iPad and Chevrolet Volt. The Edison Awards are given to commercialized innovations in a variety of fields. (www.EdisonAwards.org)

It is devices like this, combining various technologies that will emerge in a number of fields, allowing man to leverage innovation to bridge all kinds of communications gaps and perform all kinds of tasks previously reserved for super computers.

Herman Trend Alerts are written by Joyce Gioia, a strategic business futurist, Certified Management Consultant, author, and professional speaker.



Joyce Gioia is a Strategic Business Futurist concentrating on workforce and workplace trends. Joyce is President and CEO of The Herman Group, a firm serving a wide range corporate, trade association and governmental clients on an international basis.

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