How much time do you spend marketing your business? In a day, in a week, in a month?
One of the biggest problems small businesses suffer from is the feast or famine syndrome. What happens is you go out, get new clients and business, and then you stop marketing because you have business.
You go along great doing the work for these clients and before you know it, that work has all been completed and now you have to go out and start market, market, market, all over again.
This is like digging a well when you are thirsty. Take a serious look at how much time you actually spend on marketing your business or services. Some people tell me that they spend maybe an hour a week, others say three or four hours months, while some say they do it when they're talking to their clients.
Another big deal is how are you marketing your business? Are you putting ads in the newspapers, flyers up in stores, ads on the Internet in places like Kijiji, the Yellow Pages?
A couple of my clients told me when asked this question, “I talk to them every time that I am working with them, I tell them about my new products and what I've got coming up.” That’s great.
Now how much time per day, per week, per month, are you actually doing this? Their reply was basically “whenever I see them or I am with them which aren’t very often.”
How can you stop this feast or famine from always hampering your business? You do this by using continual marketing. What do I mean by this? This is where you have a multitude of things that you are constantly doing to help keep you foremost in your customers/clients minds.
This can be done through networking groups (both on and off line) , public speaking, your website, newsletters, articles and blogs, social media – facebook, twitter, linkedin, pinterest, etc. add-on selling, tele-seminars/webinars and referral programs. These are just some of the ways that you can stay in front of your clients on a continuous basis.
Depending on whom you listen to, whether it is Brian Tracy, Chet Holmes, Fabian Frederiksen, Tony Robbins or any of the other great business building leaders out there. They all recommend 4 to 6 hours per day when starting out to build your business and a minimum of 2 to 4 hours per day once you have established.
You may be saying right now, but I don't have two hours, let alone 4 to 6 hours a day to just spend on marketing. I have to be able to run my business as well. In answer to this question you need to see where you can rearrange some of the things you do that can be either delegated are done before or after hours.
Take a serious look at your day to see just where you are actually wasting time. Could it be doing personal errands during business hours? You can go to the gym before or after work.
Take out a sheet of paper and write down the things that you do on a daily or weekly basis that are nonproductive for you. You will be surprised if you actually do this to see just how much time you are actually wasting.
One of the things you can do to give you time for business development is to lump all your appointments together. Rather than having one on Monday afternoon, and other Tuesday morning, another Wednesday morning, another Thursday afternoon. Group them together. So you're not spending all your time driving from one into town to the other and back again.
To give yourself business development time on Monday morning for example let all your clients know that you are not available at this time. Your clients won't get mad at you and the biggest majority of them will all work around your time schedule. Instead of you always having to work around theirs.
When you start doing this, your business will grow as if by magic. You must use both passive and delegated time for growing your business. If not, you will continue but the feast or famine that now plagues you.
John D Allen