Content Marketing Made Easy: Turn One Idea Into 20 Pieces of Marketing Material

by Guest Expert

When you write content, focus on content that proves you know how to solve your customer's problems. You then publish it in as many (relevant) places as possible, which attracts high-quality traffic to your Web site, and that leads to a better quality of enquiries.

Many consultants who advise you to do content marketing will urge you to keep creating and publishing new content, and this can seem like an overwhelming task. It can be just as effective to convert one idea into multiple content marketing pieces, saving you time and effort.

For example, suppose you write an article with seven tips or ideas that would improve your customer's life – for example:

  • Seven Ways to Make Your Money Go Further
  • Seven Tips for Having a Difficult Conversation With Somebody You Love
  • Seven No-Cost Marketing Ideas

Start by writing an article (400-500 words) on this topic. This is simply an introductory paragraph, a paragraph for each of the seven tips, a closing paragraph, and then an invitation for readers to contact you.

Now, let's look at 20 ways to leverage this article:

First, publish the article itself:

  • Publish the article on your blog.
  • Publish it in your e-mail newsletter.
  • Submit the article to This allows other people to copy your article and use it in their material – as long as they promote you as well.
  • Post the article in full on Google+. Unlike Twitter, Google+ allows you to post entire articles, and Google uses them in search results.
  • Look for blogs that reach the same target market as yours, but written by non-competing authors, and offer to post the article on their blog.
  • Offer to submit the article to somebody else's e-mail newsletter.
  • Print it on your letterhead and post it (yes, by snail mail!) to 20 key people in your network.

Then create an audio version for the people who prefer to listen:

  • Read it out loud, record it, and post the MP3 file on your Web site as a free download
  • Post the MP3 file to your podcast (audio newsletter). If you don't have a podcast, use to create it

Now let's make it more visual:

  • Turn it into a PowerPoint presentation, with an introductory slide, one slide for each of the tips, and a closing slide. Then publish it to (think of Slideshare as "YouTube for PowerPoint")
  • Publish the same PowerPoint presentation to, which is not as big as Slideshare, but it still has a large number of users.
  • Save the PowerPoint slides as individual graphics, and use them to create a series of printed postcards.
  • Use to create an infographic from the article's content.

You can also convert the article content into video form:

  • Record a YouTube video, talking through the article point by point.
  • Save your PowerPoint slides as individual graphics, and use to create an animated slide show.

Expand the article to create even more substantial content:

  • Expand each of the points in the article and turn it into a special report (4-5 pages), which you publish as a free PDF download on your Web site.
  • Upload the PDF report to (Think of Issuu as "YouTube for special reports").
  • Turn the article into a one-page diagnostic tool by writing each of the seven points as a question, and provide a simple 0-5 scale. Then publish that as a one-page PDF report.

Finally, you could even make it an event:

  • Run a free educational webinar on this topic, using to conduct your webinar
  • Use a Google+ Hangout to run an educational video conference call on this topic. This is similar to the teleseminar, except participants can see you as well.

If you've been keeping count, that gives you 20 ideas! These 20 ideas are just scratching the surface of what you can do to create high-quality content. So don't ignore other opportunities as well. But if you're not creating much content now, use this list as a starting point.

Good luck with your content marketing!


Gihan Perera

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