Not everything in the book is content I've published before, and of course I went to a lot of trouble to rewrite all of it to fit the book's structure. But I do leverage a lot of material in different ways.
And you should, too!
Some eGurus resist re-using their content and publishing it in different ways, because they worry that their market will feel "cheated" at getting the same information over and over again. But that's not the case. In fact, it's the opposite: People will appreciateyou making the effort, because it means they can consume the information the way they want, not just in the one way you choose to give it to them.
When I write an article for my newsletter, I'll post it to my blog, add it to my Web site, send it to article directories, post it to Twitter and Facebook, add it to my LinkedIn feed, feature it on Google+; and possibly turn it into a video, slide show, special report or webinar. It might even end up in a chapter of a future book.
If you're an eGuru, I bet you could do a lot more with each piece of content you create, so you don't have to spend so much time creating new material, and you help people consume it the way they want to.
Ann Andrews CSP
WINNER OF THE NATIONAL SPIRIT OF
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