Are you triggering a primal fear response in your clients?


I have just finished reading a groundbreaking book written by a guy that has synthesized the latest brain science research as it relates to the sales process.

Incidentally, I love this stuff. I mean, call me a weirdo 

but I love learning about how the brain works as it 

relates to the sales process. 


So here's the thing that I just had to share with you. 


If you have a feeling or demonstrate "neediness" of 

any kind, either physiologically, verbally or mentally 

to a prospective client it actually triggers a FEAR 

RESPONSE in the reptilian part of the brain. 


This is the part that is driven by the amygdala 

(both primal and the first parts of the human brain 

to develop in the evolution of man) 


The parts that are in charge of the Flight or Fight 



So apart from being pretty full on... 


What does this mean ? 


It means that if you demonstrate even the slightest 

hint of being desperate or needy to a client it's 

literally like cryptonite. 


It will kills sales immediately. 


So what do you do? 


You need to alter all your communication 

and positioning to eliminate any trace of desperation 

or neediness. 


Take care of yourself and the ones you love.


John Blake


John Blake has been in direct sales for the past 22 years. Over this time John has been a highly successful sales person, sales manager and business owner.

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