We were talking about different business's and how
promoting different companies could vary so much.
He said something in that conversation that really stuck
with me and that was...
"Some people just haven't got a very good product and it
doesn't really matter how good a copywriter or sales
trainer you are if their product is average they still
won't sell many"
Which is interesting also if you look at what Jack Welch
did when he first started as newly founded CEO of General
He looked at the dozens and dozens of products they sold and
deleted a stack of them from their list of products.
He said "if we can't be number 1 or number 2 in any of these
categories where we are currently represented we need to
get out of those category"
That was one of the first and boldest moves he made.
It also made him very unpopular with many of the general electric
hierarchy. But it paid off big time - and cemented him as one of the most
influential and masterful CEO's of all time.
So here's my question for you...
Are you pursuing a market in a product category that there
isn't a big enough demand for?
Are you in effect flogging a dead horse ?
Do you need to change tact and go after a better type of
clientele or product category?
Have a look at that in your business - often simply changing
the type of client you are going after or changing your product
offering can make a massive difference
The 80/20 rule applies here as well - who are the 20 percent
of your customers that give you 80% of your business and
where do they hang out so you can get more of them?
What are the 20% of your products that represent 80% of your
In short don't keep flogging the dead horse...
And to put a bit of humour with that, check out the below
Top 10 Strategies for dealing with a Dead Horse - I think you'll
get a kick out of it :)
- Buy a stronger whip
- Change riders
- Appoint a committee to study the horse
- Appoint a team to revive the horse
- Send out a memo declaring the horse isn't really dead
- Hire an expensive consultant to find the real problem
- Harness several dead horses together for increased speed and efficiency
- Rewrite the standard definition of live horse
- Declare the horse to be better faster and cheaper when dead
- Promote the dead horse to a supervisory position
Take care of yourself and the ones you love.