An Important Talking Point


Never let it be said... men are poor communicators. Males do communicate and are generally efficient in getting their message across. Sadly, all too often they are their own audience and the communication is negative.


Self-talk is calculated to represent more than 90% of the time and effort expended by males in projecting and receiving messages, thoughts and ideas. Women are more inclined to share their time and thoughts with others.

However, it seems males and females alike are guilty of self-admonishment. “You idiot”, “you fool” and “wrong again” are common verbal and mental statements.

The manifestations of this reality are particularly evident in the current business marketplace. A general lack of confidence is one of the manifestations of negative self-talk, among other contributing factors. This can be a catalyst for many to “retreat into oneself”.

The good news is that there is truth in the saying: “if I could speak to more people I could sell more and do more business”.

A great place to start this positive, remedial action plan is to sit down and have a “good talking” to yourself. There is generally a good and quick meeting of the mind about who one should contact to talk business.

And a parting message for humble males, from the female fraternity:


“one thing at a time”.



Barry Urquhart, Managing Director of Marketing Focus is a business strategist, an internationally recognised conference keynote speaker, business development workshop facilitator, author and business analyst.





Barry Urquhart, MD Marketing Focus, Perth, is the author of Australia's top two selling books on customer service and is an internationally recognised authority on consumer behaviour and creative visual marketing.

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