What Is a Bounce Rate?
A bounce rate is the percentage of single-page visits where a person has left your website without interacting with the page. In layman’s terms that means they landed on your page but haven’t clicked on any links nor clicked through to another page. They simply clicked the back button and left.
The lower the bounce rate, the better off your site is. It means visitors are landing on your website and either clicking on your links, navigating to other pages, and generally staying on your website for longer periods of time.
When your bounce rate is high, it’s a signal to Google that your content is not valuable and that can have a negative impact on your SEO, which in turn hurts your revenue.
Now that you know why having a low bounce rate is important, let’s see what you can do to get it.
6 Effective Ways of Reducing Your Bounce Rate and Keeping It Low
- Use a mobile-friendly website
Having a mobile-friendly website is crucial nowadays, when more and more people are using tablets and phones to access the Internet and stay on top of their favorite sites or even shop online. However, if they can’t see your content on smaller screens, they will almost certainly click the back button and go over to your competitor. Therefore, you need to ensure your website is mobile-friendly to increases the chances of visitors sticking around and reading your content.
- Use an exit-intent popup
Instead of an optin showing up right when someone lands on your website or in the middle of scrolling, consider implementing an exit-intent optin that triggers as a visitor is about to leave your site. If you add an offer that invites them to read a related post on the topic they were just reading, chances are they will stay and check out more of your content.
- Optimize your website’s speed
Nobody likes a slow website and visitors are more prone to abandoning your website never to return if they have to wait for it to load. This is especially true with image-heavy websites. Avoid this by compressing the images before uploading them to your website and choosing a fast and reliable web host. You can also consider implementing a caching plugin if you’re using WordPress or using a Content Delivery Network (CDN) to serve images and scripts used on your website.
- Interlink your posts
Interlinking your old and new posts is a great way to encourage visitor interaction with your website. You’re helping the reader discover more of your great content which increases the time they spend on your website and reduces your bounce rate like a charm. Keep in mind that the posts you’re linking to need to be up to date and relevant to the topic of your article, otherwise there is no point in doing it.
- Make your content easy to read
The problem with writing for the web, is that most of the rules about writing you learned in high-school aren’t relevant. Sure, you need to make sure your blog posts are free from any grammatical errors and typos but there is no room for long paragraphs and walls of text. Instead, consider using short paragraphs and breaking up your content by using headlines, bullet points or numbered lists. Make sure the font is legible and at a decent size (at least 16pt). Plenty of white space in your articles makes them easier to scan and more appealing to the eye which improves reader’s user experience and leads to more time spent on your website.
- Include a search bar
If a reader lands on your website and can’t find what they are looking for, chances are they will leave. Fix this by including a search bar somewhere on your site so they can find the content they are interested in. Consider implementing a search bar that auto completes the results as the reader types. Having a good search function on your website is key to help visitors explore your content.
There you have it! 6 easy and incredibly effective secrets to maintaining a low bounce rate. Which one is your favorite? Let us know your thoughts!