5 Ways to: Stay Front of Mind


ONE: After meeting someone for the first time you need to follow up quickly and consistently to embed yourself in their memory. One of the best suggestions I have heard is 24-7-30; respond within 24 hours of meeting, touch base again after a week and then again within the month.

Each point of contact should be meaningful, different and more about them than you. You'll then find, more often than not, that they are likely to remember you several months later. 


TWO: Make sure you're connected

Social media has its detractors but in a busy world it has created a quick, easy and effective way to stay in touch with people. It's not just a question of connecting on LinkedIn or following people on Twitter, after all, Connecting is not Enough, as I keep on reminding you. But that's the start. 

Connect and follow where appropriate but the key step is to engage. 'Like' and comment on status updates, job changes and forum posts. You can stay in sight and in mind even when you don't see them in person for a long period of time. 



Invite them out

Whatever you do, nothing beats personal contact. Where the opportunity arises and it's practical, make time in your diary to see people in person. If you're travelling, work out who you know en route or at your destination you should catch up with. 

Before you head out to the next networking event or conference, ask yourself who else you can invite. It's a great way to catch up with people without adding the extra meeting in your diary. And if they know no-one else there, you become their host, drawing you closer together. 


FOUR: Pick up the phone

It's easy to get carried away by the ability to e-communicate quickly. If you can't meet in person, speaking in person certainly makes a difference. Even in a quick phone call you can cover more depth, understand more from tone and pitch and ask more questions that you are likely to do over email or social networks. 

Just remember to ask if it's a good time to speak. We can wait to reply to emails when it suits us but can't always do the same with phone calls. 


FIVE:I saw this and thought of you

As I explained in this blog, you can make a tremendous impact simply by looking out for articles, blogs and other information that will be of interest to people in your network. 

The key to a lot of the tips here is making the communication about the other person rather than about you. And sending a third party article regarding an area your contact is interested in will reflect well on you.


Thanks to Celynn Erasmus, Michael Birchmore, Laurence Lowne and Claire Boyles for sharing their favourite methods of staying in touch. 


Andy Lopata



Andy speaks regularly at conferences around the World and works with companies of all sizes to help develop their networking strategies.

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