Internet marketing is really in another league from your standard local campaign because you're dealing with a much larger audience and a higher work volume when spreading brand awareness on the web. Needless to say, managing the gauntlet of things that need to be done can be stressful and hectically overwhelming if you're not properly equipped and prepared.
With that said, below we've listed five of the best kinds of software and online tools that can be used to speed up and simplify most marketing-related tasks:
1. Campaign Management Software
Ideally, you'll want to have a single interface that takes care of almost everything, so you won't have to switch between apps and websites unnecessarily. One example of a popular campaign management tool would be salon marketing software, which facilitates a variety of tasks within modules that handle scheduling, recurring marketing efforts, audience targeting, referral tracking, and more. A set-it-and-forget it tool like this should be the main staple of any marketer's toolbox because it provides a nearly all-inclusive solution to a number of problems that would otherwise be far more time-consuming.
2. Content Marketing and Keyword Research Platforms
In addition to scheduling and simplifying tasks, it's also important to develop a well-rounded content strategy based on extensive research. Choosing a tool like BuzzSumo, HubSpot, Outbrain, Copify, or ClearVoice is an essential step if you're trying to strengthen your outreach capabilities. These tools specialize in helping you discover keywords and topics that will resonate with your target audience. Since SEO is an integral aspect of online marketing, becoming a master of keyword research and content strategy should be high on the list of any marketer's priorities.
3. Social Media Dashboards and Brand Trackers
With social media being an integral part of all marketing campaigns these days, it's imperative that you have an easy way to update and monitor your activity on sites like Facebook, Twitter, and Instagram from within in a single interface. Some of the top social hubs include Oktopost, Buffer, Hootsuite, and Sendible. It's also a good idea to become familiar with a brand tracking platform like Mention or Talkwalker, which will help you track whenever the name of your company or website is mentioned online. By combining these two types of tools you can ensure that you're staying as active as possible on social sites while also discovering and participating in any conversation that involves your brand.
4. Autoresponders and Email Marketing Tools
A well-balanced marketing campaign will inevitably incorporate some form of email marketing. Unfortunately, manually responding to every inquiry can be literally impossible when your inbox starts overflowing with emails. Thus, every marketer should learn how to use a comprehensive autoresponder like Aweber, MailChimp, MailJet, and MailUp. There are so many email marketing and auto responding tools out there it can be tough to choose, so you might want to try out a few and pick the interface that best suits your needs and preferences.
5. Analytics Dashboards
Finally, to measure progress you're going to need a powerful analytical dashboard that will help you track quantifiable metrics related to site traffic, conversion rates, bounce rate, and other essential statistics that provide invaluable marketing insight. Popular analytic dashboards like Google Analytics, Google Webmaster Tools, Clicky, and KISSMetrics provide robust dashboards where you can find real-time analytics and generate useful reports that can be shown to clients as proof that you're making progress.
Learn How to Actually Use Your New Tools
In closing, don't waste your time looking into and/or downloading the tools mentioned above if you're not going to make an effort to become proficient at using them. Many people make the mistake of investing their time and money into a plethora of software and resources but never investing the effort to utilize those tools to the best of their ability.
Don't be part of the crowd that lets their toolbox collect digital dust and never actually brings their goals into fruition. As soon as you've chosen and have access to a new tool, dive right into defeating the learning curve and you'll actually be enhancing your approach rather than just amassing tools that offer no real benefit when not used to their potential.