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276 results found.
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'Doing Business and Investing in ChinaBy PricewaterhouseCoopers$0.00 USD
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A compilation of insider knowledge and advice, whether you're entering the China market for the f...
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10 Characteristics For An Ideal BusinessBy Peter & Roberta Budvietas$9.95 USD
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How To Cut Down Costs And Simplify Your Life
Peter and Roberta have a very simple intention...
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10 Rules of SellingBy John Triggs$9.97 USD
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How To Increase Your Sales By 50% Without Making One Call
Modern sales have changed dramatically...
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100 Ideas That Changed MarketingBy HubSpot$0.00 USD
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The A - Z of Modern Online Marketing
According to Hubspot, ‘marketing has gone through man...
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15 Marketing Ideas For A Shoestring BudgetBy Guest Writer$0.00 USD
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Effective marketing does not always require a substantial budget. If you’re strapped for ca...
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42 Rules for a Web Presence That Wins (Book Excerpt)By Philippa Gamse$0.00 USD
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Essential Business Strategy for Website and Social Media Success
Every business in the world, n...
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5 Amazing e-booksBy Ann Andrews CSP$14.97 USD
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Often when you own our own business you get tired. There is always so much to do. Occasiona...
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54 Pearls of Marketing WisdomBy HubSpot$0.00 USD
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Hot tips from 26 of the world's best marketing experts
If you are wrestling with mobile, inbound...
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7 Things A Marketing Agency From the Future Would Never SayBy HubSpot$0.00 USD
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Why You Need To Wake Up and Smell The Disruption
According to the author of this whitepaper (Sha...
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Absolute CertaintyBy John Haylock$22.50 USD
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Are you one of those business owners with too little time and too much to do? This book is the st...
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Be Great On CameraBy Laurie Brown$5.00 USD
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What the Movie Pros Want You to Know About Being on Camera
We live in a world where cellphones c...
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Big Thinking 2013By Ann Andrews CSP$14.97 USD
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Often when you own our own business you get tired. There is always so much to do. Occasiona...
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Demystifying The Online ShopperBy PricewaterhouseCoopers$0.00 USD
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10 Myths of Multichannel Retailing
Some of the ‘myths': 1. Social media will soon be...
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Digital MarketingBy Godfrey Parkin$22.50 USD
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Strategies for Online Success.
Digital Marketing explains the complexity of marketing on the int...
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Easy Guide To Marketing Your DifferenceBy Brian Ballard$9.95 USD
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Simplifying the Complexities of Marketing for SME's
This book has been developed to help people ...
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Get More Customers Now!By Andrew Baird$0.00 USD
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How To Grow Your Customer Base Using Little or No Cost Uncongenial Strategies
Question: What Is ...
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Have We Been Played?By John Berling Hardy$24.97 USD
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The Hidden Game of Business Revealed
This is a book for today. It is a book that explains the re...
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High Response Sales LettersBy Alan Searing$15.00 USD
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6 Quick and Easy Steps for Writing Attention Grabbing Sales Letters
At last step by step proven ...
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How to Avoid the 7 Communication MistakesBy Sean Brickell$7.95 USD
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Undermining the Profits - The People - the Perception of your Business
So many of us struggle to...
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How to Market Your Business Better in 30 DaysBy Lesley Morrissey$27.00 USD
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30 Steps to Get Your Message Right and Deliver It
Marketing your business is essential - it's ab...
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Identify Your Ideal Client and Watch Your Profits Grow!By Deborah Pilgrim$29.00 USD
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How To Identify The Clients You Do Want To Work With and Those You Don't
Defining your ideal cli...
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Make Your Info SmarterBy Wendy Kerr$37.00 USD
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21 Ways to Ensure Customers Don't Ditch Your Product Information
Your product information sits ...
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Making Money is Killing Your BusinessBy Chuck Blakeman$28.95 USD
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How To Build A Business And Have A Life Too
NFIB Names ‘Making Money is Killing ...
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Manifesting Your PassionBy John Berling Hardy$19.97 USD
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Leveraging The Brand Called You
According to the author we are at a watershed in the world&rsquo...
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Marketing In A World Gone Technology MadBy Andrew Haddleton$14.95 USD
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What to do when you realize your old marketing ways are dead and buried.
After 30+ years experie...
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Rise To The OccasionBy Bill James$27.00 USD
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How To Get Rivers Of Referrals Even During The Hard Times
All you need to get referrals is a sma...
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ROI: The Sales Person’s Secret WeaponBy Derek Good$20.00 USD
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A tool that makes a difference to your sales results
The author acknowledges that there are thou...
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Secrets Of Affiliate MarketingBy David Kelly$12.95 USD
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How To Recruit An Army of Volunteers.
David Kelly is one of those young entrepreneurs who has tu...
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Secrets Of E-mail MarketingBy David Kelly$12.95 USD
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How e.mail can become part of your marketing.
Want to bask in the success of email marketing? Yo...
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Success Is A Mind GameBy Steve Sharpley$12.99 USD
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How To Improve Consistency and Results in Golf and Business
Every now and again a book comes acr...
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The Future is Coming Ready or NotBy Ann Andrews CSP$0.00 USD
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A questionnaire to find out your online readiness
We hear that 60-80% of people now Google any p...
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The Future of SpeakingBy Graham Jones$0.00 USD
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Why some speakers get more bookings than others
The speakers that get the most bookings are not ...
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The Market-Your-Way to Success BundleBy Ann Andrews CSP$84.57 USD
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Every business will have been affected by the financial melt-down in some way. When business is s...
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The Marketing MinefieldBy Maria Carlton$9.95 USD
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How to cut through the clutter and confusions to make marketing work
This Ebook is filled with e...
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The Naked JournalistBy Sean Brickell$15.95 USD
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How to Win Over the Media in 15 Seconds
Love it or hate it, the media is here to stay.
What the...
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The Power of Referral MarketingBy Vince Golder$47.50 USD
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Hundreds of simple yet effective ideas to gain referrals for your business!
According to the aut...
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The Role Play ToolkitBy Bryan Edwards$187.00 USD
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Introduction
The Role Play Toolkit makes it easy for the trainer to produce practical role plays...
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The Secrets and Best Practices of Search Engine MarketingBy Lee Gilbert$15.97 USD
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Understanding the Principles, Revealing the Techniques and Evaluating the methods of Effective SE...
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The Secrets of Using Social Networking to Promote You and Your BusinessBy Lee Gilbert$15.97 USD
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How to Setup your own social networking system in under 60 minutes
The usual refrain when you as...
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The Wealth Creation PackBy Ann Andrews CSP$28.00 USD
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All our bundles and packs are designed to focus on a particular business topic. They are designed...
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The Web Content Creation BundleBy Ann Andrews CSP$69.80 USD
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There are many ways to make money online but one of the fastest; easiest and most profitable, is ...
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The Web Marketing Outlaw WayBy Craig Dewe$27.00 USD
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Why You Must Be Unique, Stand Out And Attract A Band of Loyal Followers When Marketing Your ...
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Tough $ales Tough EnvironmentBy Colin Downey$8.00 USD
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How To Make Great Sales No Matter What The Business Climate
How is it that some people are able...
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Truth and LiesBy Ann Andrews and Grant Shields$17.00 USD
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What Everyone Needs To Know About Making Money Online (now in Reader format and translated into S...
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Women in BusinessBy Ann Andrews CSP$47.00 USD
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Because I seem to get a lot of questions from male managers and business owners around how to hol...
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Andrew Haddleton |
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Author of 'Marketing In A World Gone Technology Mad' |
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Anita Fleming |
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Ann Andrews and Grant Shields |
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Author of 'Truth and Lies' |
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Chris Bell |
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Craig Dewe |
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Author of 'The Web Marketing Outlaw Way' |
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Darryl Howard |
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Godfrey Parkin |
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Author of 'Digital Marketing' |
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HubSpot |
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Author of '7 Things A Marketing Agency From the Future Would Never Say' |
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Jess Genie |
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John Allen |
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John Blake |
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John Cyriac |
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Author of 'Power Is Irrelevant In Negotiation, Only Influence Is Relevant' |
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John Haylock |
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Author of 'Absolute Certainty' |
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Kirsten Hodgson |
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Author of 'Guide to Getting Quality Client Feedback for Your Firm' |
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Kris Bibler |
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Linda Coles |
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Michael Richter |
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Nishant Manchanda |
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Phillip Khan-Panni |
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Robert Clay |
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Robert Craven |
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Scott McKenzie |
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Seth Godin |
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Sigrid de Kaste |
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Author of '5 Easy Steps to Perfect Employee Performance' |
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Susan Schultze |
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Tony Vidler |
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2. Why All The Advice You’ve Ever Received About Selling Online Is WRONG! |
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Upcoming Event hosted by Craig Dewe |
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Business Really is - Going Global |
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Upcoming Event hosted by Ann Andrews CSP |
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How To Get 10 Successful Referrals Every Month (even when you are sleeping or on holiday) |
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Upcoming Event hosted by Tom Poland |
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Meet the Expert - Bill James |
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Upcoming Event hosted by Ann Andrews CSP |
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Millions Of People Want To Do Business With You - Can They Find You? |
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Upcoming Event hosted by Ann Andrews CSP |
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Online Marketing - Strategies That Work |
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Upcoming Event hosted by Craig Garner |
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The Live Workshop - Earn Money For Your Knowledge And Get Your Clicks For FREE |
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Upcoming Event hosted by Ann Andrews CSP |
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What's New in Internet Marketing (Teleseminar) |
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Upcoming Event hosted by Gihan Perera |
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Sales & Marketing |
Read more > |
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Web Page |
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18 Copywriting Tips to Make Your Marketing Even SharperBy Phillip Khan-Panni |
Copywriting is much more than joined-up writing. It’s the skill of persuasion in print. Whether you do your own copywriting or get someone else to...
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25 Ways To Leverage A BookBy Ann Andrews CSP |
I had just written my first hard copy book ‘Shift Your But' when a professional speaking colleague of mine asked how much I was selling the book fo...
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3 Powerful Ways To Improve Your SalesBy Guest Writer |
To help you increase your effectiveness as a sales leader and to improve your sales we will be looking at 3 simple keys to improving your sales gro...
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3 Steps To Explode Your Business ForwardBy Deborah Pilgrim |
There are the 3 things you need to STOP doing if you want to move your business to the next level.
1. STOP doing everything yourself and being ...
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5 Tips For Marketing In A RecessionBy Briar Millar |
All companies spend money on their marketing, smaller companies just tend to spend less. Larger companies usually have a much better idea of where...
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7 No- And Low-Cost Ways To Grow Your Business In Any MarketBy Andrew Haddleton |
Or what you can do today to make more money on your business, today!
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7 Steps To A Winning ReputationBy Hannah Samuel |
There are many ways to create, and maintain, a winning reputation, some of which are industry, or even business or individual, specific. However, t...
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7 Tips to Rock Your LifeBy Mike Handcock |
It's been a couple of hard years for those of us in business or performance orientated careers.
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96% of Companies Now Use Webmeetings To Save CostsBy Wayne Turmel |
Yet most attendees say the webmeetings are not very successful. So if you are an organization that uses webmeeting technology – well done – but don...
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A Passion Point to Ponder: Lessons from James Bond and his 50 years.By Charles Kovess CSP |
BOND - 50 YEARS - BUT SOME GENERATIONS REMAIN MISTAKEN & NOT YET STIRRED!
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Apps - They Don't Have To Be As Expensive As You ThinkBy Peter Kolka |
We all know that having an App is an expensive business.
Here are some credible examples of App costs analysis in both US and UK:
www.silicon...
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Are We Witnessing The End of The High Street?By Demos Flouri |
The high street is changing, there was once a time that we all visited our local high street to pick up a new top, some new shoes, maybe a CD. Rece...
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Are You Bored With Your Own Marketing?By Maria Carlton et al |
I bet you are! In fact, I bet that every so often you might go out on a
limb and change it, just because you think 'well everyone must be so sic...
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Are You Ready To Let Go?By Deborah Pilgrim |
When working with entrepreneurs' one area that many seem to get stuck on is the area of delegation. It can be the hardest job an entrepreneur lear...
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Are Your Webinars Getting You New Business?By Gihan Perera |
Presenters mainly want to use webinars as another way of delivering some of their educational material. Great! But today I want to show you some in...
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Arm Yourself, for the Battle for the MindBy Barry Urquhart |
Social media, and the internet in general, are largely “blind” media. They can be frustrating, time-wasting and inefficient.
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“From Unknown To – Understood”By Barry Urquhart |
Economic boom times accommodate, tolerate and facilitate large measures of inefficiency and ineffectiveness.
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Believe It or Not The AIDA-Principle Still WorksBy Michael Richter |
Believe it or Not The AIDA-principle still works:
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BETTER Word ChoiceBy Bob Nicoll |
Re-Framing the message with BETTER Word Choice
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Blogging Is More Than Blogging...!By Graham Jones |
Blogging was originally invented as a project management system - the word is derived from "web log", a page which was a log of what was being look...
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Business Ideas from Springwise - 30 March 2011By Springwise |
New business ideas from around the world from Springwise for 30 March 2011
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But How Do I Find The Time To Blog?By Fiona Powell |
A number of women say to me; okay I want to blog, I understand the value for me and my business in blogging... but where do I find the time?
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But Which Social Network Should You Market In?By Andrew Peel |
So we all agree it's important to get involved in the emerging social media to advertise in. Now here is an interesting question I had not really c...
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Can You Do Too Much Marketing?By Graham Jones |
This week, I've read two articles in two different magazines both coming up with the theory that we are all doing too much internet marketing. One ...
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Content Marketing Made Easy: Turn One Idea Into 20 Pieces of Marketing MaterialBy Gihan Perera |
When you write content, focus on content that proves you know how to solve your customer's problems. You then publish it in as many (relevant) plac...
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Crafting Your Irresistible OfferBy Craig Dewe |
Abstract: Nothing gets sold without someone making an offer. However most people don't understand how offers work or how creating them properly wil...
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Distinctive Or Different. Which Is Best?By Hannah Samuel |
If you’ve ever wanted to stand out from the crowd and create a competitive edge no doubt a well-meaning advisor may have said ‘be different!’ Whils...
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Do You Produce a Product?By Wendy Kerr |
Do You Produce Information For Your Product?
The effort and expense involved in producing promotional and information material is a huge commitm...
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Does Affiliate Marketing Really Work?By Graham Jones |
You can't move online for "affiliate marketing"; indeed you'll even find affiliate links in this newsletter..! Gosh..! Affiliate Marketing is simpl...
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Does Data Base Marketing Really Work?By John Blake |
It's Friday night and I am writing to you from my new place I just moved into (like 3 days ago)
Pretty hectic week alright which is why I have ...
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Does Your Business Suffer From Feast or Famine?By John Allen |
If you're suffering from this I can pretty much guess what your problem is. You are not spending enough time marketing your business. Let me ask yo...
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E-mail Marketing As A Relationship StrategyBy Guest Writer |
The four steps to high impact e-mail marketing.
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Effective Off and Online NetworkingBy Tessa Hood |
If you haven’t started networking yet – shame on you! Every new business must develop a network of influencers who can guide people to your door, ...
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Eight Expressions of a Brand in SoundBy Julian Treasure |
Does your company pay enough attention to the sound dimension of your brand promise?
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Eight Powerful Ways to Maximize Your Business GrowthBy Vince Golder |
SME owners find they get too involved in the daily grind of business to dedicate required time to market their company. Whilst owners have the pro...
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Entrepreneurs Are The Worst At Building A Successful BusinessBy Chuck Blakeman |
Contrary to popular opinion, Entrepreneurs are easily the worst at building successful businesses.
Entrepreneur – Wikipedia: “willing to accept ...
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Entrepreneurs Refuse the Big Big PayoutsBy Robert Craven |
The first or second question discussed with any half-decent bankers, advisors, potential investors or board members is "What is the exit strategy?"
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Expensive Lost OpportunitiesBy Barry Urquhart |
The inability of many younger service providers and sales people to be aware of, to comprehend, respond to and capitalise on the body language of c...
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Fear, Greed and Performance ManagementBy Michael Taplin |
If the universal goal is a high performance, why is performance management so difficult. In this newsletter I will explore the influence of two dri...
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Fifteen Business Ideas To Spark Your Entrepreneurial Mind - November 2010By Springwise |
Here's a quick run-down of the new products and services
that caught our attention this week:
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FlawsomeBy Guest Writer |
FLAWSOME definition: Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are stil...
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Foreign Business and Investment In China Is More Vital Than EverBy PricewaterhouseCoopers |
As China’s new leaders confirm their commitment to ongoing reform and continued support for foreign direct investment, market entrants can find a p...
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Forget Google Analytics - GetClicky...!By Graham Jones |
Google Analytics is set to become somewhat useless. Google has announced the introduction of "opt outs" from their Analytics service, used by milli...
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Four Tips For Follow Up SuccessBy Deborah Pilgrim |
I learnt a long time ago in business that conversion of sales and leads is all in the follow-up. A good follow-up is critical to building strong re...
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Fourteen Inspiring Business Ideas, Plus Our Top 20 for 2011 - 12 January 2011By Springwise |
New business ideas spotted around the world
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Gen Y – Love Them Or Hate Them They Are Now 20% of The Workforce!By Robert Clay |
If you’re in business you need to understand the nature of the people born between the early 1980’s and the mid 1990’s, who now make up approximate...
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Get the Right On-Line PositioningBy Gihan Perera |
Two bits of news have dominated the tech world in the last couple of weeks:
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Get your Business Social-Mediazed!By Eva Maria |
Although I’m a huge advocate for Social Media, but at the end of the day, it’s merely a marketing platform, and just like you, as a business, don’t...
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Grounding Yourself With ColourBy Thelma van der Werff |
We are living in a time era where the computer is a big part of everyone’s life. Most businesses have an online presence, a website that promotes t...
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Guard Your Reputation – At All CostsBy Tessa Hood |
Warren Buffett said “Lose dollars for the firm and I will be understanding, lose reputation and I will be ruthless”, and recently when asked what w...
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Has Article Marketing Had Its Day?By Graham Jones |
Article marketing is where you write an article, submit it to an article distribution site and thereby allow other website owners to copy your cont...
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Has Social Media Marketing Lost Its Way?By HubSpot |
The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one...
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He Who Makes The Rules WinsBy Chuck Blakeman |
Make Your Own Business Rules.
As I was writing my new book “Making Money is Killing Your Business” and getting feedback on it, a lot of people t...
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Here's Looking At You KidBy Barry Urquhart |
Opportunity is staring you in the face. Are you looking? More importantly, are you comprehending and identifying the boundless scope for developm...
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How 211 Degree Relationships Can Be Your Latent Key to SuccessBy Chuck Blakeman |
How 211 Degree Relationships Can Be Your Latent Key to Success
Where do most of your sales come from? When I’ve asked this question in a weekly lu...
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How Can I Get Web Visitors To Stay Longer?By Graham Jones |
In the "real world" people generally engage with a business in terms of minutes. If they call you up, the phone conversation - even a brief one - m...
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How Can I Sell More?By Graham Jones |
This week's question comes courtesy of a telephone coaching client who was doing quite well online, but simply wanted to sell more - much more...! ...
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How Can We Generate More Leads Using A Website?By Graham Jones |
For anyone in the business to business sector, lead generation is fundamental. True, working for existing clients is more profitable, but there alw...
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How Can You Cope With People Stealing Your "Stuff" Online?By Graham Jones |
One of the reasons why people are often put off from revealing too much information online is they are afraid of "theft". They worry, for instance,...
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How Do I Get People To Pay Higher Fees?By Graham Jones |
Aha - the perennial question - more money please...! The financial wizards would argue, for instance, that you pay more for a luxury car - such as ...
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How Do We Keep Track Of Our Online Work?By Graham Jones |
I was asked this at a meeting I spoke at during the week, when someone said there was so much to do online these days, keeping track of it all is n...
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How Do You Know if It Will Sell?By Gihan Perera |
A local restaurant in Perth is offering an unusual flavour of ice cream: The “Fish & Chip Gelato”:
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How Long Should A Blog Post Be?By Graham Jones |
Chris from Maidenhead contacted me this week and asked "how long should a blog post be?" He wanted to know if there was any set word count people s...
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How Many Hours Are There In A Day?By Graham Jones |
This week I have given two presentations where I emphasised the need to put material onto your website EVERY DAY. If you don't update your site dai...
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How Most People Kill Their Lead Generation Marketing Stone Dead!By Bill James |
To earn the trust and respect needed to gain free sales leads through referrals requires time, effort and patience.
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How Much Is Your Knowledge Worth?By Maria Carlton |
Leveraging your expertise is easy when you know how - and it's important to have a strategic plan for this, but where do you start?
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How To Fix Short and Long Term Prospecting ProblemsBy Tony Vidler |
A perennial problem for professional advisers is “prospecting”…never quite enough of them to meet the new client acquisition needs of the firm!
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How To Get Off The Time Equals Money Hours TreadmillBy Tom Poland |
In the book that I am currently writing I lead readers through five phase of new business evolution.
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How To Get Your Customers To Definitely Read Your WebsiteBy Graham Jones |
The issue of getting people to read your web content is vexing. Earlier this week I was at a meeting where a couple of people complained they keep ...
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How To Identify Your Target And Increase Your Profits!By Deborah Pilgrim |
Defining your target market is one of the most important steps you can do to build your marketing plan and increase your bottom line. So when aske...
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How To Identify Your Target Market And Increase Your Profits!By Deborah Pilgrim |
Defining your target market is one of the most important steps you can do to build your marketing plan and increase your bottom line. So when aske...
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How To Lift Your Confidence Making Pricing DecisionsBy Michael Taplin |
What effect will raising the price have on demand and sales?
What will be impact on profitability?
How will my market share be affected?
Will I ...
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How to Save Money While Training The KidsBy Robyn Pearce CSP |
It was a sunny Monday morning, May 1998. Kate and I were planning our next client newsletter. She was one of my two part-time assistants and the on...
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I Knew You Would Ask Me That!By Deborah Pilgrim |
Yesterday I received an email from a client asking me to review and comment on some marketing material she had been working on. I replied to her s...
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If you haven’t been arrested in Tanzania......you haven’t lived.By Chuck Blakeman |
Building a business is a lot like my trip to Tanzania. I was supposed to be there for seven hours just to meet a Congolese Chief. Five days later I...
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Integrity SellsBy Sam Borrett |
Once we have identified the key drivers of a particular buyer of our product, services or offer we need then to then see how these drivers combine...
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International Marketing = The Magic Formula !?By Michael Richter |
Many marketing experts may say “yes”, however, for me marketing (in this context - for investment-goods and long-lasting consumer goods) is simply ...
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Is a Referral Program a Bad Idea?By Chuck Blakeman |
Here’s my three cents. I believe people refer to me most when 1) they like me, 2) like what I’ve done for them, and most importantly, 3) when I’ve ...
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Is A Website Really Necessary?By Graham Jones |
This might seem a strange question, but it is not too daft. After all, you can profile yourself on LinkedIn, you can use Facebook pages to promote ...
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Is Article Marketing Still Worthwhile?By Graham Jones |
Back in the dim, distant past of the Internet - about a year ago, that is - article marketing was "all the rage". The idea was that you would write...
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Is It Time to Forget Offline Marketing?By Graham Jones |
The other day I was running a workshop when during the coffee break one of the delegates asked me if the only marketing they should be doing is onl...
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Is Your Optimism Sabotaging Your Online Success?By Gihan Perera |
Many business owners are optimistic, and that's usually a good thing. There's a lot of evidence to show that optimists tend to be healthier, happie...
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It's All In The MixBy Barry Urquhart |
A magical two word business solution.
The suggestion may appear to be simplistic. However, the current malaise of the overall retail sector, as ...
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It’s All About the Sell!By Tom O'Neil |
The key to a successful sales pitch for a product, mirror what should
happen when a senior executive applies for a new position. Its all
about th...
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It’s Not About Us. It’s About ThemBy Barry Urquhart |
First things first. Establishing, refining and maintaining a marketing focus requires discipline. It has as much to do with how we think, as what w...
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It’s Time To Step Out From Behind The ComputerBy Deborah Pilgrim |
Want to know the fastest way to build your business? Get out from behind your computer and meet people!
I am surprised at how many busine...
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Joining Forces To Make The Most Of Your Marketing DollarBy Ann Andrews CSP |
Earlier this year I invited three female speakers to join me in a one-off venture - to host a showcase of our various offerings to our collective c...
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Look What Happens When The Bean Counters Take Over Your BusinessBy Ann Andrews CSP |
Is this what happened in the pharmaceutical industry to make profits more important than healing and curing and is this what happened at BP as we w...
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Major Achievements QuestionnaireBy Tom O'Neil |
This is the most vital part of your resume. We will use this information to sell you to potential employers.
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Make It Easy for Web Site Visitors to Take ActionBy Gihan Perera |
Your Web site might be so full of pages, links, graphics and interaction that you forget why you built it in the first place! Here's the most impor...
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Marketers Are Not Exploiting The InternetBy Graham Jones |
Marketers are still not exploiting the potential of the Internet.
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Marketing In A RecessionBy Maurice Watts |
Just a few thoughts about how to market in a recession.
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Marketing Is More Than PromotionBy Michael Richter |
Unfortunately it is still the same for many people: 'Marketing' is put on the same level as promotion. Yet, it is so much more: It is he framework ...
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Marketing Lessons Learned From the End of the WorldBy Craig Garner |
The world didn’t end this weekend as predicted by some, and I’m sure the majority of us are pleased about that. Like most things in life, whether g...
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Marketing Tips for Solo Practitioners - Helping Them to Compete with Large CorporationsBy Lewis Humphries |
Regardless of our profession, all of us at some point or another will have dreamed of establishing our own independent business. While technologica...
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Marketing Your IdeasBy Sam Borrett |
During the course of a lifetime we have many ideas and thoughts as to how we would like to express ourselves in the world; in our immediate communi...
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Marketing's Next Frontier: Sensory BrandingBy Joyce Gioia |
For decades now, marketers have used jingles and even aromatherapy to sell products. A few years ago, Microsoft cared so much that the sensory bran...
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Mobile Market GrowthBy Joyce Gioia |
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global mobile phone market grew by an impressiv...
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New Business Ideas and Products From Around The World - 09.02.11By Springwise |
Some new business ideas and products that have caught our eye from around the world
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New Business Ideas From Around The World - 12 October 2011By Springwise |
New business ideas from around the world for 12 October 2011
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New Business Ideas From Around The World - 13 April 2011By Springwise |
Business ideas from around the world - 13 April 2011
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New Business Ideas From Around The World - 18 May 2011By Springwise |
Here is this week's Wise Words interview and, of course, your usual weekly dose of new business ideas:
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New Business Ideas From Around The World - 26 October 2011By Springwise |
Here is your usual dose of new business ideas from around the world:
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New Business Ideas From Around The World - June 2011By Springwise |
Here's some new business ideas from around the world
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New Business Ideas From Around The World - Springwise - 13 July 2011By Springwise |
Business ideas from around the world from Springwise - 13 July 2011
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New Business Ideas from Springwise - 27 April 2011By Springwise |
Here are the new business ideas that caught our attention this week:
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New Business Ideas Spotted Around The World - 24 November 2010By Springwise |
New Business Ideas Spotted Around The World - 24 November 2010
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New Business Ideas Spotted Around The World - December 2010By Springwise |
Here's a quick run-down of the new products and services that caught our attention this month
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New Business Ideas Spotted Around The World for March 2011By Springwise |
New Business Ideas Spotted From Around The World
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Niche Guys Finish FirstBy Gihan Perera |
I've been reading Toby Marshall's excellent book "Small Business Internet Marketing", and he says something that I completely agree with:
"If y...
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Niche Guys Finish FirstBy Gihan Perera |
There's an independent book shop called The Bodhi Tree, a few minutes' walk from my home. It's away from the main shopping areas, so it needs to be...
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Old Fashioned MarketingBy Maria Carlton |
I read recently that many e-marketers are returning to the tried and true methods loved back in the ‘olden days’ of pre-internet. I’m not surprise...
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Our Prices Determine Our Market – You Are Not A VictimBy Chuck Blakeman |
Don’t kid yourself. The market doesn’t determine our prices; our prices determine our market. It’s our fault, not theirs.
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People Buy Consistency, Not QualityBy Chuck Blakeman |
Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service...
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Preparing for Tomorrow’s Corrected MarketBy Peter & Roberta Budvietas |
Do you think that business will be done the same way in 2011 and beyond? We are in the last stages of the current economic correction; it is time t...
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Questionnaire - Growing Your Business With EaseBy Caterina Rando |
A questionnaire by Caterina Rando on how to grow your business with ease
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Reach Your Audience Using The Psychology Of ColourBy Thelma van der Werff |
As a speaker or presenter you spend time and energy preparing the content of your subject you are about to present, and you want to make sure that ...
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Respect The BirthmarkBy Barry Urquhart |
“It was (is) the best of times, it was (is) the worst of times”
As suggested by the creatively adapted quote above, the current marketplace has ...
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Revenue is Not Your Friend - Pricing For ProfitBy Chuck Blakeman |
The Sausage Vendor said he bought his sausages for a buck, and sells them for $.95. When challenged as to how he would make money, he said, “No pro...
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ROI: Are You Getting Any?By Derek Good |
If you’re not getting any ROI (Return On Investment), then you’ve never experienced the measurable effect an HR programme or marketing campaign ca...
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Scarcity Thinking Will Keep You Poor.By Chuck Blakeman |
I’ve sold millions in big contracts and small and never once thought about “competition.” It’s NEVER a factor. I don’t think I have any. I don’t be...
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Selling is a Discipline That Can Be LearnedBy Ann Andrews CSP |
For some reason non sales people seem to think that ‘selling’ is difficult; that it is a personality thing, or that people who are good sales peopl...
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Sentiments are not SentimentalBy Barry Urquhart |
Fickle consumers.
How can retailers possibly cope?
Actually, it is the sentiments of consumers rather than the consumers themselves that are fick...
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Seven Tips For Better WebinarsBy Gihan Perera |
Webinars are certainly a hot new technology; and if you're a speaker, trainer, thought leader or other infopreneur, they are a "must know" skill ra...
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Should I Get Involved With "Article Marketing"?By Graham Jones |
"Article Marketing" is the fancy name given to getting articles you have written published on other websites. It is a name dreamt up by "Internet M...
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Should I Separate My Personal and Business Profiles?By Graham Jones |
Many people appear concerned about their two "lives" - their business life and their personal one. Often, people in business try to separate their ...
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Should You Really End Prices With An Odd Number?By Graham Jones |
People often remark that there is a preponderance of the number 7 on prices you see online.
Books are sold for £9.97 or there are membership si...
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Six Degrees of SeparationBy Barry Urquhart |
It is a sobering realisation that we are each, potentially, just six contact points away from personal conversations or private audiences with the ...
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Snappy new business ideas from around the world - 20.05.10By Springwise |
A quick run-down of the new business ideas that caught the attention of springwise.com this week
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Social Media Marketing WorksBy Graham Jones |
I spent all day on Thursday at the Social Media Marketing UK conference in London. There were about 200 people there and we were treated to the lat...
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Springwise - 4 July 2012By Springwise |
Business ideas from around the world
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Springwise - New Business Ideas - February 2012By Springwise |
Here is your usual dose of new business ideas from around the world
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Springwise - New Business Ideas From Around The World - 25 April 2012By Springwise |
New business ideas from around the world
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Springwise - New Ideas From Around The World - 14 September 2011By Springwise |
New business ideas from around the world - 14 September 2011
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Springwise - Top 10 Business Ideas & Opportunities for 2013By Springwise |
We’ve selected 10 new business ideas that will provide entrepreneurs with plenty of inspiration in 2013. Spotted from countries all around the worl...
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Springwise Business Ideas From Around The World - November 2011By Springwise |
Here is your usual dose of new business ideas from around the world and, of course, this week's Wise Words interview:
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Step By Step - Turnarounds Happen!By Deborah Pilgrim |
We're all on the same playing field....right?
If that’s so, then what makes one business owner more successful than another? I was thinking a...
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Stop Chasing Traffic and Start Looking for CustomersBy Gihan Perera |
When I ask people in my network:
"What's the biggest challenge you have about making more money from your Web site?"
By far the biggest quest...
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Stop Your Website Visitors Being Fraidy CatsBy Craig Dewe |
Buying something online is usually a very scary experience. We’ve already had our visitors ask the question “Why should I trust you?” and now it’s ...
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Sweat The Small Stuff For Reputational SuccessBy Hannah Samuel |
Research indicates it’s 6-7 times more expensive to gain one new customer than it is to retain one, and that a 5 percent increase in customer reten...
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Targeting Your Sales Effort To Get The Best R.O.T.I. (Return On Time Invested)By Bob Urichuck |
Target marketing is one of the predominant behaviours required to succeed in business, and in sales. Sales people, like business owners and many o...
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Technology Allows You To Grow Your DatabaseBy Gihan Perera |
As professional speakers we can get onto the hours-for-dollars treadmill very easily which is not a good long term business strategy.
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The 10 Commandments of Reputation BrandingBy Hannah Samuel |
Reputation branding isn’t rocket-science; it’s largely common-sense. But for some reason common-sense isn’t common! Only rarely do we take the time...
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The 5 Minute RecoveryBy John Blake |
Ever since I was a kid I've always been fascinated with psychology.
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The 6 Lenses Through Which Buyers Judge UsBy Sam Borrett |
Banwari Mittal of Northern Kentucky University has identified six lenses through which buyers judge us. They are:
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The Best Clients in the World Want What You've GotBy Gihan Perera |
Here's a deceptively simple but extremely effective marketing idea: Work with the people who want what you've got.
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The Biggest Advantage Small Business Owners Have Over Big Business And How To Exploit It For Maximum GainBy Tom Poland |
I watched a terrific movie last week: “Food, Inc”. When it comes to “big business conspiracy cover-ups” I confess to some cynicism. However even if...
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The Key Marketing Trends for 2013: What to Look for as a BrandBy Lewis Humphries |
As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on a...
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The Most Critical, Most Powerful and Yet Least Utilised Aspect Of MarketingBy Tom Poland |
Jürgen is a good friend of mine. He’s also German which is a fact that’s relevant to this article.
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The Power of Asking…By Tom O'Neil |
I am constantly amazed that one of the biggest keys to success is so simple, yet so powerful. I truly believe that one of the most powerful tools ...
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The Seven New Rules of Social Media MarketingBy Gihan Perera |
When I talk to people about getting involved with social media - such as Twitter, blogging, Facebook, LinkedIn, YouTube, and the like - they often ...
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The Single Most Important Marketing Tactic Ever DevisedBy Chuck Blakeman |
The most important marketing tactic ever devised is also the simplest. And it wasn’t invented by marketing people, but by business owners and sales...
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The Single Most Important Question in BusinessBy Chuck Blakeman |
The single most important question in business is the one we ask least often.
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The Sound of BrandsBy Julian Treasure |
All businesses are making sound; most just aren’t controlling it – and the effects of this random noise are lost sales, undermined brands and lost ...
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The Three Core Components Of Your On-Line PresenceBy Gihan Perera |
"How do we find the time to stay on top of Twitter, Facebook, blogging and every other Internet tool?"
It's a fair question, and an important on...
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There's More Than One Way to Make Money from WebinarsBy Gihan Perera |
Even presenters who recognise the opportunity in paid webinars sometimes think the only way to make money from webinars is by selling individual ti...
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Think You Know the Best Way To Grow Your Business? Think AgainBy Gihan Perera |
A "SWOT analysis" - where you consider your strengths, weaknesses, opportunities and threats - is a common tool for planning and assessing your bus...
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This week's most promising new business ideas from Springwise - 04 May 2011By Springwise |
This week's most promising new business ideas from around the world:
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Three Secrets To Succeeding in Your BusinessBy Deborah Pilgrim |
There’s no beating around the bush here today, as I want to share three things you really will want to STOP doing, so that your business can move t...
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Three Simple Ways to Use Online Video That Every Business Owner Should Know - and UseBy Gihan Perera |
If you're a business owner, you can't ignore the power of online video to generate leads, turn prospects into clients, and bring you repeat busines...
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Tips For Successful Promotion of Your BusinessesBy Peter & Roberta Budvietas |
Is there a way of determining a break–even point for promotion of a business?
I’ve come across at least one. It’s a complex function, using “quadr...
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Top 10 Business Ideas and Opportunities For 2012By Guest Writer |
We’ve selected 10 new business ideas that will provide entrepreneurs with plenty of inspiration in 2012. Spotted from countries all around the worl...
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Trends in Customer Loyalty - Herman Trend AlertBy Joyce Gioia |
Very recently, Loyalty 360, The Loyalty Marketers' Association in Cincinnati, Ohio issued its 2011 list of key trends. In this Herman Trend Alert, ...
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Twelve Bright New Business Ideas From Around The Globe - 02.06.10By Springwise |
Here's a quick run-down of the new products and services
that caught our attention this week:
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Use Infographics to Demonstrate Urgency and RelevanceBy Gihan Perera |
One of the biggest problems with getting new business - even from existing clients - is proving your relevance
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Use Webinars to Add Value to Existing PresentationsBy Gihan Perera |
When I talk to some presenters about the webinars I conduct, their first response is:
"There's no way we could do our training courses by webin...
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Using Email Marketing to Promote Your BusinessBy Andrew Scherer |
Far too many people just assume that the outlawing of using e-mail spam to promote a business took the punch out of email marketing. Sure you may k...
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What are the Best Social Media Marketing Tactics?By Graham Jones |
The other day I was speaking at an event where a member of the audience said that my ideas were all very well, but they didn't have the time or res...
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What Could Be Your Most Cost-effective Marketing Tool?By Andrew Haddleton |
Email marketing. Internet marketing. Web2.0.?
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What Google Wants You to Do On Your Web SiteBy Gihan Perera |
As you can imagine, everybody wants to know the rules Google uses to rank Web sites. But - as you can also imagine - Google is very careful not to ...
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What is a Personal Brand?By Tessa Hood |
How do people in your business network know you exist? Are you visible? And, if you run a business, is your company as visible as you would like ...
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What Is The Best Method Of Analysing Website Success?By Graham Jones |
Working out how well your website is doing can be tricky. There are lots of different ways you can consider it . For instance, you can think about ...
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What Is The Best Way Of Keeping Up-To-Date?By Graham Jones |
Thanks to Jason who asked me this question at a meeting at the start of this week. He heard me talk about some new developments in the social media...
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What Is The Most Important Design Feature Of A Website?By Graham Jones |
Whenever people think of revamping their website, or starting a new one, they tend to focus first on what it will look like. Even if people set up ...
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What Is Your Business Strategy For 2011?By Gihan Perera |
In the last six weeks I've done quite a lot of mentoring for clients to help them plan their on-line strategy for 2011. One of the common problems ...
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What You Need to Know About Eco-Friendly MarketingBy Trend Report |
The green movement is gaining consistent momentum everyday, so it’s essential to exercise eco-friendly marketing techniques to keep up with the evo...
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What's In A Domain Name?By Graham Jones |
The other day I was talking to someone who was concerned that the domain name they wanted had already "gone". Someone, it seemed, had already regis...
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What's Your Position?By Barry Urquhart |
Inconsistencies have consequences. Globally, businesses from a broad spectrum of sectors are suffering from a trend to commoditisation and the inh...
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When You Survey Your Market, Ask the Right QuestionBy Gihan Perera |
When doing any marketing, it's important to understand your audience's needs. And one of the best ways to understand those needs is to ask them!
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Who's Listening?By Barry Urquhart |
Good question.
What do Sir Michael Parkinson and Sir David Frost have to offer those in business, marketing and sales? In a word, lots.
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Why "Lazy Testimonials" Attract The Wrong ClientsBy Sean DSouza |
Most folks think that the easiest part of their marketing is testimonials. What's to know about testimonials? You ask the questions, you get the an...
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Why Aren't the Railroad Companies Running Airlines?By Gihan Perera |
One of the recent discussions in the eGurus Community has been about whether e-books need as much pre-publishing work - editing, proofing, layout, ...
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Why Do People Leave A Website?By Graham Jones |
One of the biggest frustrations for any website owner is getting traffic to your pages, only to find that people disappear quickly, having spent on...
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Why On Earth Should I Use Twitter?By Graham Jones |
Many people still think that Twitter is just that - people twittering on and on about the sandwiches they have just eaten or the fact they are just...
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Why Saying ‘Thank You’ Counts When It Comes To Your ReputationBy Hannah Samuel |
Danke, merci, grazie, gracias, vinaka. However we say it, saying Thank You is one of the most effective ways of making clients and customers feel b...
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Why Should I Believe You?By Craig Dewe |
Selling online is the hardest way to sell. It’s not like selling face-to-face or even selling over the phone. You’re just another webpage on an int...
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Why Social Networking (locally and digitally) Can Be a Bad IdeaBy Chuck Blakeman |
148.7 – The maximum number of social relationships any average human being can handle, according to research by anthropologist Robin Dunbar (1998) ...
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Why Systems Focused Owners Are Better Business Builders Than Business StartersBy Chuck Blakeman |
Last week we tried to give perspective to the idea that being the classic Market Focused entrepreneur isn’t all it’s cracked up to be. This week we...
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Why Target Marketing is CrucialBy John Allen |
Until you are clear on your target market, it’s too easy to wander aimlessly, wanting to help, but unable to. It’s like trying to run with your sho...
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Why Traditional Sales Management Doesn't Work AnymoreBy John Blake |
One question I get over and over again from the business's I work with is "Where can I find a decent Sales Manager?"
It's an interesting one be...
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Why You Need Facebook As Part Of Your Social Media Marketing PlanBy Andrew Peel |
Facebook used to be thought of as purely a place for social networking in the sense of friends meeting up or people with a common interest.
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Your Weekly Fix of Entrepreneurial Ideas - 16 March 2011By Springwise |
Here are the the new business ideas that caught our attention this week
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Johnny Blue Star |
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Service Supplier
After years of working in diverse media- for radio, television, magazines, newspapers, including a developing many proprietary projects- from full length books to feature films to complex web proje... |
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Marketing and Social Media Solutions |
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Service Supplier
At Marketing & Social Media Solutions, our goal is to make social media not only accessible to everyone but easy to use as well. We offer a range of services and packages to cater for all requireme... |
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Steve Mills |
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Service Supplier
Steve Mills has over 28 years experience working with small businesses. His background as an international sportsman showed him that being the best in sport was all about attitude, dedication an... |
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Web Marketing Outlaw |
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Service Supplier
Craig Dewe – or the Web Marketing Outlaw as his mum calls him – has a simple passion in life... to help business owners make more money from their websites with less effort. He’s so confident he ca... |
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