The Secrets and Best Practices of Search Engine MarketingBy Lee Gilbert$15.97 USD Understanding the Principles, Revealing the Techniques and Evaluating the methods of Effective SEO According to the author, finding a webpage online isn't actually like looking for a needle in a haystack, rather it is like finding a drop of water in the ocean. Over 4 billion searches are conducted online, every day, 66.8% via Google. Is your website geared so you can be found? The author also considers that a "lost or found website is a lost or found brand, company or person and that to get ‘found' you have to understand how search engines work, and why having effective listings will increase traffic. SEO is a complex matter, it isn't for the faint hearted. However, this book strips down the whole SEO mystery, and explains it in simple language. You will learn to understand ‘keywords' and how search engine algorithms work. You will also begin to understand how vital SEO is for brand awareness. But the author takes SEO one step further and explores SEM - Search Engine Marketing. SEM includes paid listings, organic searches and natural searches all designed to end in a sale because surely we are all after sales through our huge investment of time and dollar in our website? And in the author's opinion, if you need sales, then you need SEM techniques more than you actually need SEO strategies. This is an Ebook for people who want to understand:
The Ebook looks at what a website owner needs to do to make their online strategies work and gives ways to monitor what works and what needs to be changed. It also gives some vital suggestions for anyone thinking of hiring an SEO consultant so that you get the best results from that investment. The author suggests that "Traffic is vanity, page conversion is reality" which sums up the entire content of the book. Lee Gilbert |
$15.97USD
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The Secrets and Best Practices of Search Engine MarketingBy Lee Gilbert$15.97 USD
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