The Power Of Promotional Products

By Maria Carlton

$10.00 USD

How to motivate prospects and create targeted promotions with residual value.

The Power of Promotional Products asks some valuable questions organisations need to answer before they waste a fortune on promotions that may not work. For example:

• Does your promotion have a purpose?
• Can you balance budget, quality and quantity?
• What is the right product/promotional gift to use our target market?

The book is also an invaluable resource of marketing information on the importance of:

• Articulating and reinforcing your organisation's brand values
• The use of Corporate gifts and how they need to be packaged
• Forging business relationships with tax smart strategies
• Enhancing your image with corporate apparel
• Maximizing trade show responses

But perhaps the most invaluable part of this book, is the message that promotions and gifts need to be part of an organisation's overall marketing strategy, rather than some ad hoc throw-away process that does nothing to enhance your image and actually repels potential customers rather than attract them

A little book jam packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus.

AN INDUSTRY BEST SELLER

$10.00USD

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The Power Of Promotional Products

By Maria Carlton

$10.00 USD