Reputation Essentials - E-book
$9.95 USD
Why other people’s opinions count.
If you are a person who doesn't like to read whole books, yet as a business owner, you want to know more about building and maintaining a great reputation in business, then this e-book could be exactly what you are looking for.
Taken from Hannah Samuel's book Reputation Branding, this is a short, quick sample of the key tips and techniques you will need to gain a clear understanding the power of reputation.
- Frankly my dear, I don't give a damn. Why not caring what others think about us can be a useful strategy in terms of protecting our self-image and self-esteem; in terms of business we are all being judged whether we like it or not. And reputation matters.
- Why other people's opinions count. Anyone who has ever applied for a job knows how important reputation is in the decision-making process. When deciding between two candidates that have comparable qualifications, experience and attitude, reputation becomes a strong influencer in which candidate is selected.
- Lies, half-truths and misunderstandings. The sheer volume of information we are bombarded with every day means most of us initially accept what we read or hear. We tend to receive the information as it is presented without challenge initially. We then process the information in order to put it in context for us personally. We compare and contrast the new information we have received, and then make our decisions accordingly.
- The role of reputation in decision making. Customer loyalty cannot be relied upon or guaranteed. Not only will customers choose one provider over another based on any number of variables, they are also constantly re-evaluating their opinion of each provider based on who and what else they consider might meet their needs and wants. However, a sure fire way for customers to turn away, is bad press - whether the press is stating truth, lies or misunderstandings!
- Why technology has changed everything. American writer Ambrose Bierce is quoted as saying "speak when you are angry and you will make the best speech you will ever regret". The explosion of blogs, personalised websites, community and other online interactive forums on the internet has changed the way information is received and processed and how we represent ourselves or find ourselves being represented. Your reputation can spread like wildfire - good and bad.
- Putting it into practice. The eight steps you need to take whether you are a business owner or a person looking for a position when your reputation is everything
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$9.95USD
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