Hot Topics

Today's Special

Content Creation Bundle

~~$35.00~~
take 57% off
NOW ONLY $15.00

Thought Of The Day...

The world is so fast that there are days when the person who says it can't be done is interrupted by the person doing it. Unknown

Upcoming Events:

No upcoming events... please check back soon.

We accept all major credit cards

Knowledge – The Basis Of Competition

By Aynampudi Subbarao

$17.50 USD

Intangible assets are just as important to a corporation in the global economy.

The understanding of ‘knowledge' as a strategic weapon for a corporation is very recent. Increasingly the importance of the intangible assets of a corporation are being acknowledged.

So how does a company turn date into information; information into knowledge and knowledge into technology?

In this e-book Rao addresses the complex process of how to:

Tap into the 4 modes of knowledge conversion
Codify and manage that knowledge
Understand organizational knowledge mapping
Monitor their intangible assets
Looking at the accounting treatments for intangible assets
HRM and the retention of knowledge workers
How India is making tremendous strides in the knowledge economy

This book is not light bed-time reading; however any organization that recognizes that their knowledge management systems are poor or non-existent, will find that this e-book with its wealth of charts and case studies, a great precursor to making some very powerful decisions about their knowledge management going forward.

The author currently works as Adviser in the Ministry of Science & Technology, Government of India and has been involved in promotion of both corporate innovations and independent innovators. Holding a basic degree in engineering from NIT, Calicut followed by an MBA from XLRI, Jamshedpur, Rao is one of the few policy makers in India, with vision and depth.

As visiting faculty, he has been actively promoting education in the Management of Technology. Rao is a course writer and pioneer author of two books, "Management of Technology Change" & "Management of Corporate R&D and Innovation."

He is also the Founder President of Indian Innovators Association (http://www.indianinnovatorsforum.org) an affiliate of IIFA (the International Federation of Inventors' Associations), a not-for-profit social network mentoring innovators.

About the author: Professor Aynampudi Subbarao (Rao) works as an adviser in the Ministry of Science & Technology for the Government of India and has been involved in promotion of both corporate innovations and independent innovators.
View author profile >