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  <author-name>Aynampudi Subbarao</author-name>
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  <category-id type="integer">12</category-id>
  <created-at type="datetime">2009-02-02T00:00:00Z</created-at>
  <description>&lt;p&gt;Intangible assets are just as important to a corporation in the global economy.&lt;/p&gt;
&lt;p&gt;The understanding of &amp;lsquo;knowledge' as a strategic weapon for a corporation is very recent. Increasingly the importance of the intangible assets of a corporation are being acknowledged.&lt;/p&gt;
&lt;p&gt;So how does a company turn date into information; information into knowledge and knowledge into technology?&lt;/p&gt;
&lt;p&gt;In this e-book Rao addresses the complex process of how to:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Tap into the 4 modes of knowledge conversion &lt;/li&gt;
&lt;li&gt;Codify and manage that knowledge &lt;/li&gt;
&lt;li&gt;Understand organizational knowledge mapping &lt;/li&gt;
&lt;li&gt;Monitor their intangible assets &lt;/li&gt;
&lt;li&gt;Looking at the accounting treatments for intangible assets &lt;/li&gt;
&lt;li&gt;HRM and the retention of knowledge workers &lt;/li&gt;
&lt;li&gt;How India is making tremendous strides in the knowledge economy &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This book is not light bed-time reading; however any organization that recognizes that their knowledge management systems are poor or non-existent, will find that this e-book with its wealth of charts and case studies, a great precursor to making some very powerful decisions about their knowledge management going forward.&lt;/p&gt;
&lt;p&gt;The author currently works as Adviser in the Ministry of Science &amp;amp; Technology, Government of India and has been involved in promotion of both corporate innovations and independent innovators. Holding a basic degree in engineering from NIT, Calicut followed by an MBA from XLRI, Jamshedpur, Rao is one of the few policy makers in India, with vision and depth.&lt;/p&gt;
&lt;p&gt;As visiting faculty, he has been actively promoting education in the Management of Technology. Rao is a course writer and pioneer author of two books, &quot;Management of Technology Change&quot; &amp;amp; &quot;Management of Corporate R&amp;amp;D and Innovation.&quot;&lt;/p&gt;
&lt;p&gt;He is also the Founder President of Indian Innovators Association (http://www.indianinnovatorsforum.org) an affiliate of IIFA (the International Federation of Inventors' Associations), a not-for-profit social network mentoring innovators.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
  <discount-price type="decimal">50.0</discount-price>
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  <id type="integer">56</id>
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  <name>Knowledge &#8211; The Basis Of Competition</name>
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  <permalink>knowledge__the_basis_of_competition</permalink>
  <price type="decimal">17.5</price>
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  <updated-at type="datetime">2009-10-13T06:31:30Z</updated-at>
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