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  <author-id type="integer">67</author-id>
  <author-name>Aynampudi Subbarao</author-name>
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  <created-at type="datetime">2009-02-02T00:00:00Z</created-at>
  <description>&lt;p&gt;The story of organisations managing the transition to a global economy.&lt;/p&gt;
&lt;p&gt;China has made the decision to enter the manufacturing race, India has decided to embrace technology. Rao documents the story of Indian firms managing the transition to a global economy - a story which makes fascinating reading.&lt;/p&gt;
&lt;p&gt;Rao discusses:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The 3 phases Indian firms went through in response to globalization &lt;/li&gt;
&lt;li&gt;The Free Trade Agreements India entered into &lt;/li&gt;
&lt;li&gt;The Technology required for globalizing firms and positioning of R &amp;amp; D &lt;/li&gt;
&lt;li&gt;Why so many Indian companies now appear in Fortune 500 &lt;/li&gt;
&lt;li&gt;Value creation and why that is important &lt;/li&gt;
&lt;li&gt;Two case studies - VSNL - the first company in the world to achieve TL 9000 certification and the rise of Ranbaxy Laboratories - a pharmaceutical company. &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;For anyone interested in how countries like India, and China are making the massive leap into&amp;nbsp;the global economy, this e-book makes fascinating reading.&lt;/p&gt;
&lt;p&gt;The author currently works as Adviser in the Ministry of Science &amp;amp; Technology, Government of India and has been involved in promotion of both corporate innovations and independent innovators. Holding a basic degree in engineering from NIT, Calicut followed by an MBA from XLRI, Jamshedpur, Rao is one of the few policy makers in India, with vision and depth.&lt;/p&gt;
&lt;p&gt;As visiting faculty, he has been actively promoting education in the Management of Technology. &amp;nbsp;Rao is a course writer and pioneer author of two books, &quot;Management of Technology Change&quot; &amp;amp; &quot;Management of Corporate R&amp;amp;D and Innovation.&quot;&lt;/p&gt;
&lt;p&gt;He is also the Founder President of Indian Innovators Association (http://www.indianinnovatorsforum.org) an affiliate of IIFA (the International Federation of Inventors' Associations), a not-for-profit social network mentoring innovators.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
  <discount-price type="decimal">50.0</discount-price>
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  <id type="integer">57</id>
  <image-filename>icon-ebook-large.jpg</image-filename>
  <name>Globalisation And Value Creation</name>
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  <permalink>globalisation_and_value_creation</permalink>
  <price type="decimal">17.5</price>
  <product-type-id type="integer">2</product-type-id>
  <terms-url>http://</terms-url>
  <updated-at type="datetime">2009-09-01T10:18:52Z</updated-at>
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