Brandwagon – Your Personal Branding E-Book
$19.95 USD
Changing People’s Perceptions About You.
Tessa Hood is a Reputation Management Consultant and Creator of the 'Living Brand' Philosophy. She is also a Motivational Speaker, Seminar Presenter, Consultant & Author.
Following a career in her family-run hotel business, Tessa began an international career in the diplomatic corps, working alongside Ministers at the Court of Human Rights at The European Parliament in Strasbourg, France. A 30 year career as an international film and photographic advertising model followed during which time she set up a successful production company for European photographic advertising campaigns with major blue-chip clients. She now works as an internationally recognised expert on Reputation Management and Personal Branding for global banks, insurance companies, professional and service businesses, SME's and entrepreneurs as well as lecturing at leading International Business Schools on their MBA Programmes.
Over those years, Tessa learned the value of Personal branding.
Tessa suggests that, to make successful career strides and improve your business and social profile in the 21st Century, you need something that makes you stand out from your competitors and peers - your own Unique Selling Point (USP), and so in this 56 page e-workbook, Tessa discusses:
- What IS a personal brand?
- Why bother?
- How to recognize a great brand
- Who buys YOU?
- The future you - what messages you need to give
- The 6 ‘musts' as you develop your own personal brand
- How to develop a strategic intention
Because this is a workbook, you will find plenty of exercises and space to write as you delve into and develop YOUR personal brand.
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$19.95USD
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